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Graphic Design USA Magazine

Tag "vignelli"

There are three responses to a piece of design —
yes, no, and WOW!
WOW is the one to aim for.
– Milton Glaser, named the Most Influential Graphic Designer of the Past 50 Years

The details are not the details.
They make the design.
— Charles Eames

If you can design one thing,
you can design everything.
— Massimo Vignelli, named one of the Most Influential Designers of the Past 50 Years

Design can be art.
Design can be aesthetics.
Design is so simple,
that’s why it is so complicated.
— Paul Rand


Practice safe design: Use a concept.
Petrula Vrontikis

What works good is better that what looks good,
because what works good lasts.
— Ray Eames

Simplicity is not the goal. It is the by-product
of a good idea and modest expectations.
—Paul Rand

When you make something
no one hates, no one loves it.
— Tibor Kalman

They always say time changes things,
but you actually have to change them yourself.
— Andy Warhol


Failure is built into creativity… the creative act involves this element of ‘newness’ and ‘experimentalism,’ then one must expect and accept the possibility of failure.
— Saul Bass  

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Today is the birthday of Massimo Vignelli. When I first met him some five decades ago, I was wearing pajamas. But I am getting ahead of the story.

Mr. Vignelli’s grace, style, and talent has been a constant source of astonishment to all who know him — not to mention a source of reportage in GDUSA over the entire 50 year lifespan of the magazine. As we prepared for our 50th anniversary editions of GDUSA magazine, I came upon quotes by Mr. Vignelli in both the January 1980 and January 1990 editions. In 1990, for example, he glimpsed the future of design and wrote: “The challenge of design should be met by responsible  and well-educated professionals, otherwise design will fail its task and we will be polluted by meaningless products. Design without culture becomes kitsch. Design that follows trends is totally irresponsible. The design task for the nineties is more than ever a design really integrated in the production process. At the level of production, the computer will play a bigger role. No one can do a stupid job in an intelligent way better than a computer.” No one sees things more clearly or says them more convincingly.

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