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Graphic Design USA Magazine

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Tag "video"

Google is innovating again, this time by introducing a new way for businesses of all shapes and sizes to raise their profile and connect with consumers on the web. Called Google Business View, the technology brings a business to life with a high quality, 360 degree, interactive virtual tour that lets consumers experience and explore panoramic views of retail shops, restaurants, clubs, galleries, event spaces, gyms, services, and facilities of all kinds. The virtual tour appears on the businesses’ website, and – here is the kicker – is  visible on Google Search results, Google Maps, and Google+. The images can also be used for various other advertising and marketing purposes.

The prime movers of Google Business View are a small and select cadre of photographers – dubbed Google Trusted Photographers – who are stringently trained to take high-quality photographs of interiors and facilities, and certified to access the Google technology and know-how that turns the pictures into a dramatic panoramic interactive showcase for potential customers. It is their expertise, combined with Google’s power, that can make companies standout.

Recently, I had a chance to speak with a prolific and successful Google Trusted Photographer, Jeffrey Rosenberg, who has brought Google Business View to several businesses on the North Shore of Long Island, New York. His recent photographic shoots have run the gamut from large and extensive venues — such as a renowned golf club and a venerable catering hall — to more contained locations including a dental office, an eyeglass store, and a hair salon.

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Silence=Death_lg

What’s the point in all of this?

A question asked by many a creative professional, sometimes after frustrating client meetings, sometimes in front of a computer screen, sometimes after seeing a compromised final product.

Here’s Klaus Nomi, 1982, stricken with AIDS, barely understanding the disease he was dying from, offering what he could, creatively. He’s about dead, and it wan’t clear to his doctors just why: his friends had to visit him wearing protective plastic bags. He’ll be gone by 1983. And here he is, in artistic defiance, as all he could do.

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vintage2 copy

Called “The Masterpiece of Magazines” by the Wall Street Journal, Vintage Magazine challenges all preconceptions of what a magazine can be.

Magazine creator Ivy Baer Sherman refers to her works as “portable museums”; each issue is a wealth of great art, commentary, and innovative use of 2D and 3D space. Paging through an issue, one encounters die cuts, hand made art pieces, movable and pop up elements, in addition to beautifully curated illustration and photography.

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So I gave in to the hype and downloaded Vine on my iPhone. I’m already addicted but I did find a few setbacks.

The idea behind Vine is to record a video on your smartphone in short segments or all at once. It took a bit of practice to get the hang of it (which may be in part due to my annoyingly shaky hands) but all you have to do is hold your finger down on the screen to record and let go to stop. Vine — like its parent company Twitter — adds a little twist to the usual post with a resulting video of just 6 seconds. I was impressed with how quickly the video is processed and then can be shared on Vine, Twitter or Facebook (more on that later). It definitely reminds me of Instagram for videos.

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