Erickson Stock has long been a premier source for high-quality, emotional lifestyle stock photos and video footage that can beautifully and uniquely tell a brand’s story. The agency has added a new twist: “Stories” is a collection of character-driven, ready-made, customizable video spots with stills for the same shoot. Each “story” includes music, message and interchangeable content and are ready or customizable for any brand or campaign. There are currently six characters whose stories are available for licensing, and many more to come. Shown here is “Carol,” a grandmother, business women and nature lover with multiple life narratives.Read More
Google is innovating again, this time by introducing a new way for businesses of all shapes and sizes to raise their profile and connect with consumers on the web. Called Google Business View, the technology brings a business to life with a high quality, 360 degree, interactive virtual tour that lets consumers experience and explore panoramic views of retail shops, restaurants, clubs, galleries, event spaces, gyms, services, and facilities of all kinds. The virtual tour appears on the businesses’ website, and – here is the kicker – is visible on Google Search results, Google Maps, and Google+. The images can also be used for various other advertising and marketing purposes.
The prime movers of Google Business View are a small and select cadre of photographers – dubbed Google Trusted Photographers – who are stringently trained to take high-quality photographs of interiors and facilities, and certified to access the Google technology and know-how that turns the pictures into a dramatic panoramic interactive showcase for potential customers. It is their expertise, combined with Google’s power, that can make companies standout.
Recently, I had a chance to speak with a prolific and successful Google Trusted Photographer, Jeffrey Rosenberg, who has brought Google Business View to several businesses on the North Shore of Long Island, New York. His recent photographic shoots have run the gamut from large and extensive venues — such as a renowned golf club and a venerable catering hall — to more contained locations including a dental office, an eyeglass store, and a hair salon.Read More
Called “The Masterpiece of Magazines” by the Wall Street Journal, Vintage Magazine challenges all preconceptions of what a magazine can be.
Magazine creator Ivy Baer Sherman refers to her works as “portable museums”; each issue is a wealth of great art, commentary, and innovative use of 2D and 3D space. Paging through an issue, one encounters die cuts, hand made art pieces, movable and pop up elements, in addition to beautifully curated illustration and photography.Read More