There are three responses to a piece of design —
yes, no, and WOW!
WOW is the one to aim for.
– Milton Glaser, named the Most Influential Graphic Designer of the Past 50 Years
The details are not the details.
They make the design.
— Charles Eames
If you can design one thing,
you can design everything.
— Massimo Vignelli, named one of the Most Influential Designers of the Past 50 Years
Design can be art.
Design can be aesthetics.
Design is so simple,
that’s why it is so complicated.
— Paul Rand
Practice safe design: Use a concept.
What works good is better that what looks good,
because what works good lasts.
— Ray Eames
Simplicity is not the goal. It is the by-product
of a good idea and modest expectations.
When you make something
no one hates, no one loves it.
— Tibor Kalman
They always say time changes things,
but you actually have to change them yourself.
— Andy Warhol