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Graphic Design USA Magazine

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Tag "strathmore"

sketch2
October 1970: A group of five marines assigned to the Combat Information Bureau decided that they would simulate an advertising series being run by Strathmore in the U.S (pictured below). They got together outside their shack and posed with a Strathmore sketch pad to show that not only pros and students use it in the U.S., but at the fighting front, it has its use too. 

The unit (left to right): Lieutenant/Corporal Gary W. Moss, Minneapolis, Minnesota; Corporal Scott M. Greening, St. Peter, Minnesota; First Lieutenant Benjamin F. Long, Statesville, North Carolina; Lieutenant/Corporal David R. Anderson, Culbertson, Nebraska; Lieutenant/Corporal Robert L. Williams, Conshohocken, Pennsylvania

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A Series of Strathmore Ads Inspired the Marines to Pose for Their Own Photo

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Here’s a little treat from the archives. This playful illustration by Seymour Chwast ran in a 1970 ad for Strathmore paper.

Little Miss Muffet is eating her curds with whey when along came a spider and sat down beside her but it looks like she didn’t run away. The ad focuses on “Irrational Fears” including arachnophobia but I’m not sure I agree that a fear of spiders is so irrational. The idea behind the campaign was to dispel irrational fears like the cost of the paper and trying “techniques that many designers are afraid to get off their tuffets and try.”

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