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Last year GDUSA magazine celebrated its 50th Anniversary. In honor of this milestone I starting digging through our print archives which were filled with great treasures of design history. Among my findings was an article from 1970 about a group of Marines known as Combat Artists who were stationed at the Da Nang Press Center during Vietnam.

Last Veteran’s Day, I posted excerpts from this 1970 article on our blog. You can read the original post here.  Below is the photo of these 5 Combat Artists and short excerpt from the original article.

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October 1970: A group of five marines assigned to the Combat Information Bureau decided that they would simulate an advertising series being run by Strathmore in the U.S. They got together outside their shack and posed with a Strathmore sketch pad to show that not only pros and students use it in the U.S., but at the fighting front, it has its use too. 

The unit (left to right): Lance Corporal Gary W. Moss, Minneapolis, Minnesota; Corporal Scott M. Greening, St. Peter, Minnesota; First Lieutenant Benjamin F. Long, Statesville, North Carolina; Lance Corporal David R. Anderson, Culbertson, Nebraska; Lance Corporal Robert L. Williams, Conshohocken, Pennsylvania

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October 1970: A group of five marines assigned to the Combat Information Bureau decided that they would simulate an advertising series being run by Strathmore in the U.S (pictured below). They got together outside their shack and posed with a Strathmore sketch pad to show that not only pros and students use it in the U.S., but at the fighting front, it has its use too. 

The unit (left to right): Lance Corporal Gary W. Moss, Minneapolis, Minnesota; Corporal Scott M. Greening, St. Peter, Minnesota; First Lieutenant Benjamin F. Long, Statesville, North Carolina; Lance Corporal David R. Anderson, Culbertson, Nebraska; Lance Corporal Robert L. Williams, Conshohocken, Pennsylvania

sketch1
A Series of Strathmore Ads Inspired the Marines to Pose for Their Own Photo

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Here’s a little treat from the archives. This playful illustration by Seymour Chwast ran in a 1970 ad for Strathmore paper.

Little Miss Muffet is eating her curds with whey when along came a spider and sat down beside her but it looks like she didn’t run away. The ad focuses on “Irrational Fears” including arachnophobia but I’m not sure I agree that a fear of spiders is so irrational. The idea behind the campaign was to dispel irrational fears like the cost of the paper and trying “techniques that many designers are afraid to get off their tuffets and try.”

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