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Tag "stefan sagmeister"

Guest Post by Image Source

As the world is getting craftier we look at three key moments in the emergence of Craft as a creative and commercial phenomenon. Consider these three pivotal moments in the emergence of Craft and the Handmade over the last 20 years, a Design moment, a production and retail moment, and a moment that merges sophisticated digital processes with a notion of the handmade.

1. Design: Stefan Sagmeister

During the mid to late 90s New York-based designer Stefan Sagmeister produced a series of works for clients that didn’t just go against the grain of modernist revivalism in design but chewed up the grain and spat it out, regurgitating design formulas as the playfully handcrafted. While designer David Carson unravelled the modern layout, Sagmeister took out his pen-knife and carved his initials in the tree.

Sagmeister’s handcrafted work feels both like a highly personal piece of communication but his Craft also attacks our conventional, common sense ideas of the kinds of materials Advertisers and Marketing people might use for messages. For example his poster for Lou Reed’s album Set the Twilight Reeling draws the the song titles over Reed’s face.

Stefan-Sagmeister-Set-the-Twilight-Reeling-1996-600x800
Stefan Sagmeister, Set the Twilight Reeling, 1996. From Sagmeister, by Peter Hall, Booth-Clibborn Editions, 2001

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EDP9

The rebrand of EDP by Sagmeister & Walsh earned top honors at Justified: AIGA Design Competition. The competition judges the “effectiveness” of design and its relationship to the client’s specific needs. The famous design team created a modular identity that is transparent and customizable.

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