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GDUSA

Graphic Design USA Magazine

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Tag "shopping"

Guest Post by Tania Garbe

Have you ever made a design purchase because you liked the story behind the product? Because the product involved former gang member’s talents in its designs, or because the entrepreneur behind minimalist home wooden artifacts supports a NY non-profit urban garden, composting and learning center?

This new way to purchase is called “shopping by story,” a new trend whereby consumers like yourself make purchasing decisions not just based on the beauty or functionality of a product, but primarily based on the story behind the product and its  unique social benefits.

Mango

Handcrafted wooden radios, clocks, and toys from Central Java by Magno Design

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