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GDUSA

Graphic Design USA Magazine

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Tag "paper"

hammermil

hammermill2

Hammermill Hy•O•Lite Insert , April 1968

“If lightweight printing papers give your pressman indigestion . . .
Give him Hammermill Hy•O•Lite with soothing Anti-Stat”

Long Live Print!

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Are your mailings feeling a little sluggish lately?

All it takes to make your mailings healthy is this “excellent tonic for anemic budgets.” With these simple instructions your envelopes are sure to put the pep back in your step. In case this remedy doesn’t do the trick here are some award winning direct mail pieces that may inspire you too.

 

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Just a few days ago, Barack Obama was inaugurated as the 44th President of the United States. Perhaps that is why this graphic fold-out jumped out at me as I leafed through GDUSA’s archives. Or maybe it’s the fabulous depictions of the 1968 Presidential candidates.

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In the Summer of ’69 (really), a groovy new act hit the scene. “International Paper Dolls” were the stars of a psychedelic showcase by International Paper Company, long-time proponents of the power of print. Ticonderoga Text, the colorful doll, Springhill Index, the versatile doll and Springhill Tag, the strong doll (shown here) were just a few of the many stars that appeared in the “longest line of performing papers.”

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Ticonderoga Text: The Colorful Doll. ”TiText is an established star.”

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