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Tag "packaging"

Halloween is right around the corner, so of course I can’t stop thinking about candy. Here are 6 tantalizing package designs that have kept me salivating while I wait for the real treats to arrive.

Jealous_Boxes_05

Jealous_Boxes_01

Jealous Sweets, designed by London’s B&B studio, will inspire envy in every would-be Willy Wonka. Giftability, desirability and improved natural cues are helping the brand bring grown-up credibility to candy. See more here.

happy-pills-2

happy pills

Happy Pills,designed by Marion Donneweg, were created for a candy shop in Barcelona. Rather than using bags, customers use jars and pill cases to store their candy purchases. There have been some rants about the dangers of candy looking like medicine but if you read the fine print it’s all in good fun and who doesn’t need a little sugar therapy. Either way, use it as an excuse to keep the candy away from your children.

mast brothers

I can’t miss an opportunity to share the packaging of Mast Brothers chocolate bars. Designed inhouse at their Brooklyn NY outpost, these bars are wrapped in beautifully patterned paper matched with simple clean labels. The best part of this package is the delicious chocolate inside.

hammonds 1

Hammond’s first started making candy over 90 years ago. But not just any candy. They made favorites kids have fantasized over for generations. So when it was time to rebrand the company, Ellen Bruss Design wanted to blend their history with who they are today. Learn more about the collaboration here.

Fling_Packs 01_640

Fling is a chocolate bar for the calorie-conscious, chocolate-loving fashionista. Designed by Anchalee Chambundabongse, while at BBDO, Fling is a chocolate lover’s guilty pleasure, without the calories. Like sinning without guilt.

sugarpova

I’m not really sure why Maria Sharapova is qualified to own a candy company but the results are a big hit. Red Antler, the Brooklyn NY branding firm, created an identity, packaging and website for the tennis player’s premium gummy candy line. The goal was to, represent “the sweet, fashionable side of this tennis icon.” Read more about this project here.

I’d love to see some of your favorite sweet package designs in the comments section. Happy Halloween!

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Guest Blog Post by Ben Steele, Hornall Anderson

These days, a trip down the beer aisle can be downright overwhelming — with mainstream and craft brewers all vying for consumer attention in an increasingly crowded space. Consumers are demanding distinctive package design and true innovation.

The question is … are designers listening?

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From GDUSA Contributor Hornall Anderson

The season is upon us. It’s time to prepare for an avalanche of snowflakes and snowmen, rivers of red and green, and more twinkling lights than you can shake a candy cane at. It’s also time to prepare for the inevitable backlash against all this commercialized holiday cheer. But take heart! Holidays and other special occasions provide brands with a license to put aside their typical constraints and innovate. It’s also an opportunity to drive incredible sales performance. Icons like Coke and Starbucks have been capitalizing on holiday cheer and holiday spending habits for decades, and you can too. Here are some best practices for staying above the holiday fray and showing consumers a new side of your brand.

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