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International Paper


Graphic Design USA Magazine

Tag "Pablo Ferro"


It’s getting late on a Tuesday afternoon and I’ve now spent an hour trying to get this story started, staring at my screen. But why am I so hung up on nailing the first few sentences? Why not just get to the point right away?

Because humans have a psychological need for introductions, enticements, ease-ins: a chef will begin a proper meal with an appetizer; an author will wrap a novel with an alluring cover; composers of all stripes introduce theme, tonality and mood with preludes, overtures and intros.

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