You On Demand is China’s first ever in-home on demand service. With its rollout, millions of Chinese will have direct access to some of Hollywood’s biggest blockbusters in high definition, right in their homes. Red Peak Group took on the unique challenge of communicating this very exciting service but very foreign product concept to a market that’s been cut off from the majority of Hollywood films and in which the predominant method of access to films is black-market, bootleg copies.
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I am a graphic designer but I am also a mom. My two worlds don’t often collide but every once in a while they do. This was the case with a recent identity program I created for changethestakes.org. You can read their complete manifesto but in short the organization is comprised of a growing group of volunteers concerned with the harm high stakes-testing is doing to our children and schools. They “believe high-stakes testing must be replaced by valid forms of student, teacher, and school assessment.”
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The 2014 logo, a re-imaging that thematically matches the redesign of the car, is bolder, busier, and more aggressive. There’s exaggerated form and shadowing, a nod to the modern demands of scalability and device readability; it will be as recognizable at 80 miles per hour as it will be at 114 x 114 pixels on your iPhone screen.
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