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Guest Post by Image Source
By John O’Reilly

Couple holding hands and entering flowering garden
Container Plus / Ikon Images / IS09AJ8MM

The surge in popularity in illustration began in the mid 1990s, taking people to magical places. Here we explore some of the benchmark moments and look at the most popular ways illustration is used for effective communication.

It’s the month that Lawrence Zeegen and Caroline Roberts’ epic Fifty Years of Illustration gets published by Lawrence King, a book filled with illustration classics such as Klaus Voormann’s Revolver cover to Shepard Fairey’s Hope poster. But if we telescoped down to 15 years and some thumbnail sketches of drivers and moments here are five ideas as to why illustration has got so popular since the late 90s.

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Photographer JLPH / Cultura RF
Photographer JLPH / Cultura RF

It’s tempting to say that in 2014 Craft is big business, but of course Craft is always small business.

So when was it that we moved from the world of anonymous corporate branding, design and logos, to the world of sign-painting? Actually, in this post-credit crunch era its easy to imagine many financial institutions fantasizing about swapping the cold, discredited corporate typeface for the almost childlike appeal of handmade signage.

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Guest Blog Post by Image Source

Seniors/Matures will change advertising, not just in the kinds of faces we are likely to see, or the stories that will be told – tone of voice will be markedly different. Welcome to the world of “Senior Kink”

There’s a line between the mocking and the eccentric that sensitive creatives carefully navigate. Let’s call this emotional and psychological line the “Kink”, were the line twists and bends into a shape that doesn’t fit with the linear. It’s a bit unexpected. It’s what happens when you get to a certain age, you’ve seen stuff before, the line of time starts repeating itself, there’s a certain unself-conscious freedom which comes from being less socially visible, less conventionally ‘beautiful’ or ‘handsome’ in advertising terms. Let’s call this twist in ageing “Senior Kink”.

Image_OneStill from Southern Comfort’s Whatever’s Comfortable Campaign

Wieden + Kennedy’s Southern Comfort are advertising pioneers of “Senior Kink” – a man walks across the beach, oblivious to everything, not least his own lack of style – shoes and socks – which by virtue of that becomes a style.

Image_TwoStill from Southern Comfort’s Whatever’s Comfortable Campaign

Or in the second iteration, the 50-something man in the snakeskin boots getting a hair massage and putting on his glasses to sneak a look at the attractive middle-aged woman sitting opposite. Or the third ad where the same man performs his ‘shadow’ Karate in the hairdresser, hair in colouring-foils, before retiring to his seat with a glass of Southern Comfort.

It’s no surprise that Beach picked up Gold at the Clios, at Cannes Lions and was the most successful ad at the recent British Arrows Craft Awards.

Why? Read more on the Image Source blog here.

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