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GDUSA

Graphic Design USA Magazine

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Tag "handmade"

Photographer JLPH / Cultura RF
Photographer JLPH / Cultura RF

It’s tempting to say that in 2014 Craft is big business, but of course Craft is always small business.

So when was it that we moved from the world of anonymous corporate branding, design and logos, to the world of sign-painting? Actually, in this post-credit crunch era its easy to imagine many financial institutions fantasizing about swapping the cold, discredited corporate typeface for the almost childlike appeal of handmade signage.

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 rand

IT IS IMPORTANT TO USE YOUR HANDS.
This is what distinguishes you from a cow or a computer operator.

— Paul Rand

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