Mohawk is standing foursquare with the emerging maker culture. In a technological era punctuated with e-mail, smart phones, tablets and texts, the venerable paper mill is supporting this community of like-minded makers with the introduction of three new publications: The Mohawk Declaration of Craft, Mohawk Craft Cooperative and Mohawk Maker Quarterly.
The publications feature the stories of designers, printers, manufacturers, artists, artisans, musicians, and all those who make their living as makers. In so doing, these publications – and the ongoing “Mohawk Maker” and “What Will You Make Today?” campaigns – reaffirm making as a fundamental expression of the human spirit while speaking directly to the heart of the community and the need to create.
“Companies who understand the creative mind have always been rare but, in our 50 years of publishing, it is hard to remember a time when they have been more scarce. Changing technologies and tightening economics are creating dislocations, established brands are disappearing faster than Twinkies, and many companies who once embraced our magnificent market have lost their focus.” – Gordon Kaye, GDUSA Publisher
Every year GDUSA compiles a list of Designer-Friendly Companies and it seems to me that each year the list gets a little shorter. I hail the companies that have continued their commitment to the design industry but as I pore over old issues of GDUSA what sticks with me the most is the number of industries within the design world that have simply disappeared. Photo retouching studios, annual report companies and pre-press production department have all fallen to the wayside.