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Tag "craft"

In the January/February 2015 edition of GDUSA, Mohawk was the exclusive sponsor of the 52nd Annual People To Watch editorial feature. That kicked off a year long initiative in the pages of GDUSA by the fine paper maker to recognize the work of aspiring and seasoned designers through a series of storytelling inserts entitled “Champions of Craft.”

The second installment: a Champions of Craft piece in the March/April 2015 issue of GDUSA featuring Erik Marinovich. Marinovich, a designer and letterist, is the co-founder of Friends of Type.  The collective quickly gained a large and enthusiastic following and, almost 6 years later, it is still going strong. Marinovich has refined his craft and is now a leader in the form. He is also three years into another venture, this one with the legendary Jessica Hische. Marinovich tells Mohawk: “I discovered that good lettering is like aged whiskey. It takes effort to craft and time to age. To date I have have only created my first batch. I now continue the never ending process of refining it.” 

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Guest Post by Image Source

As the world is getting craftier we look at three key moments in the emergence of Craft as a creative and commercial phenomenon. Consider these three pivotal moments in the emergence of Craft and the Handmade over the last 20 years, a Design moment, a production and retail moment, and a moment that merges sophisticated digital processes with a notion of the handmade.

1. Design: Stefan Sagmeister

During the mid to late 90s New York-based designer Stefan Sagmeister produced a series of works for clients that didn’t just go against the grain of modernist revivalism in design but chewed up the grain and spat it out, regurgitating design formulas as the playfully handcrafted. While designer David Carson unravelled the modern layout, Sagmeister took out his pen-knife and carved his initials in the tree.

Sagmeister’s handcrafted work feels both like a highly personal piece of communication but his Craft also attacks our conventional, common sense ideas of the kinds of materials Advertisers and Marketing people might use for messages. For example his poster for Lou Reed’s album Set the Twilight Reeling draws the the song titles over Reed’s face.

Stefan-Sagmeister-Set-the-Twilight-Reeling-1996-600x800
Stefan Sagmeister, Set the Twilight Reeling, 1996. From Sagmeister, by Peter Hall, Booth-Clibborn Editions, 2001

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Photographer JLPH / Cultura RF
Photographer JLPH / Cultura RF

It’s tempting to say that in 2014 Craft is big business, but of course Craft is always small business.

So when was it that we moved from the world of anonymous corporate branding, design and logos, to the world of sign-painting? Actually, in this post-credit crunch era its easy to imagine many financial institutions fantasizing about swapping the cold, discredited corporate typeface for the almost childlike appeal of handmade signage.

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Mohawk is standing foursquare with the emerging maker culture. In a technological era punctuated with e-mail, smart phones, tablets and texts, the venerable paper mill is supporting this community of like-minded makers with the introduction of three new publications: The Mohawk Declaration of Craft, Mohawk Craft Cooperative and Mohawk Maker Quarterly.

The publications feature the stories of designers, printers, manufacturers, artists, artisans, musicians, and all those who make their living as makers. In so doing, these publications – and the ongoing “Mohawk Maker” and “What Will You Make Today?” campaigns – reaffirm making as a fundamental expression of the human spirit while speaking directly to the heart of the community and the need to create.

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