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Guest Post by Stewart Devlin
Chief Creative Officer at NYC-based Red Peak Branding 

We’re now a few months into 2015, and have already witnessed several of the big tech conferences — CES to MWC, Cebit and SXSW. One thing that strikes me at these events is the incredible diversity of the interfaces we are now interacting with. From smartbands and smartwatches to 3D printing to virtual and augmented reality — the content we engage with is changing in a big way. And who knows what’s coming next.

As a designer and type enthusiast, I see a lot of implications for fonts. This interface fragmentation makes me excited to see how type can adapt to new surfaces and materials. If the jump from pages to screens twenty years ago caused a massive shift in the type industry, we can only imagine the disruption that these new forms and devices will cause. The implication, of course, is that brands that want to present content on cutting-edge devices need to have the power to control the very fonts they use. This is one of the most compelling reasons to invest in the development of a proprietary font. The trend is on the uptick — and it’s no surprise. Check out some of my favorite examples below:

Intel
Red Peak Branding worked with type foundry Dalton Maag to design a global proprietary font for Intel, called Intel Clear. Watch this video to learn more about Intel Clear.

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gordon

The Bloomberg Administration has transformed NYC in many ways that make it a better place to live.

As someone who lives and works in Manhattan, my life has been enriched because the city is a more bike-friendly place, allowing me to cycle to work once or twice a week — usually on weekends when the traffic is a bit lighter. And the installation of plazas at key points has allowed me to stretch out and sip coffee and take in the street scene and worship the sun. My personal favorite spot is right at the intersection of Broadway and Fifth Avenue at 23rd Street in Manhattan, near the Flatiron building with an outdoor cafe called Flatiron Green, where I can park my bike and gather my thoughts before going into the office for a long day. In short, I am calmer, fitter, tanner, more caffeinated, and generally happier living and working in the city because of these improvements. Thanks Mayor Mike, we’ll miss you!

citi-bike-station-bikes

Interestingly, the Smithsonian’s Cooper-Hewitt, National Museum of Design has gotten the message. The institution is honoring NYC Transportation Commission Janette Sadik-Khan (shown below) as Design Patron of the National Design Awards. Its an honorary award that has been held by some heavy hitters over the years. Comments Caroline Baumann, Director of the Museum, “Using design and urban planning as the central driver over her six year tenure, Janette has transformed how New Yorkers move around the city, from the innovative Citi Bike program to the creation of pedestrian plazas. I am delighted to recognize the Commissioner for her design stewardship and leadership, which will benefit the city for decades to come.”

janette-sadik-khan-1210-lg

 The National Design Awards were established in 2000 to promote design as a vital humanistic tool in shaping the world. The awards are accompanied each year by a variety of public education programs, including special events, panel discussions and workshops during National Design Week, this year to be held October 12 – 20.

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