Guest Blog Post by Ben Steele, Hornall Anderson
These days, a trip down the beer aisle can be downright overwhelming — with mainstream and craft brewers all vying for consumer attention in an increasingly crowded space. Consumers are demanding distinctive package design and true innovation.
The question is … are designers listening?
Is the pigeon New York City’s unofficial mascot?
There may be more people who think so following the global unveiling of Destination: NYC, a collection of 200 New York-designed products for sale at MoMA Design Stores. The collection’s visual identity is the handiwork of students graduating from the MPS Branding Department at the School of Visual Arts (SVA), chaired by Debbie Millman.
You On Demand is China’s first ever in-home on demand service. With its rollout, millions of Chinese will have direct access to some of Hollywood’s biggest blockbusters in high definition, right in their homes. Red Peak Group took on the unique challenge of communicating this very exciting service but very foreign product concept to a market that’s been cut off from the majority of Hollywood films and in which the predominant method of access to films is black-market, bootleg copies.
Whether Heather Locklear or Kim Cattrall, Aqua Net has played a leading role in leading ladies’ hair styles for decades. The antidote to a “bad hair day,” Aqua Net was the go-to brand throughout the 60s, 70s, and 80s, helping women get their hair higher and higher.
After its introduction, Aqua Net grew to be a household name. It was first found on the dressing tables of fine salons and made the leap into retail in the late 1950’s. The brand has long held cult status and its image has been burnished by a bevy of big hair beauties from Donna Mills to Jon Bon Jovi (men count too, right?); represented on screen in such hits as “When Harry Met Sally“ and “MadMen”; and it continues to flourish on YouTube. Around 2002, with the Broadway revival of Hairspray, Aqua Net enjoyed a revival of its own as the brand name once again became top of mind.