You On Demand is China’s first ever in-home on demand service. With its rollout, millions of Chinese will have direct access to some of Hollywood’s biggest blockbusters in high definition, right in their homes. Red Peak Group took on the unique challenge of communicating this very exciting service but very foreign product concept to a market that’s been cut off from the majority of Hollywood films and in which the predominant method of access to films is black-market, bootleg copies.Read More
Guest Blog from The Goldstein Group, New York City
Whether Heather Locklear or Kim Cattrall, Aqua Net has played a leading role in leading ladies’ hair styles for decades. The antidote to a “bad hair day,” Aqua Net was the go-to brand throughout the 60s, 70s, and 80s, helping women get their hair higher and higher.
After its introduction, Aqua Net grew to be a household name. It was first found on the dressing tables of fine salons and made the leap into retail in the late 1950’s. The brand has long held cult status and its image has been burnished by a bevy of big hair beauties from Donna Mills to Jon Bon Jovi (men count too, right?); represented on screen in such hits as “When Harry Met Sally“ and “MadMen”; and it continues to flourish on YouTube. Around 2002, with the Broadway revival of Hairspray, Aqua Net enjoyed a revival of its own as the brand name once again became top of mind.Read More