Of all the many areas of graphic design that I get to think and write about, my favorite is branding. It’s design, it’s art, it’s business, it’s strategy, it’s psychology, it’s pop culture.
That’s why I am enjoying a new — and fast expanding — digital documentary series called On Branding. The series is dedicated to introducing audiences to authentic brands that live to connect with their consumers. Each episode involves brand creators, innovators, entrepreneurs and experts talking branding. Brands and experts explored run the gamut from Fortune 500 companies to organic, homegrown successes.
Guest Blog Post by Ben Steele, Hornall Anderson
These days, a trip down the beer aisle can be downright overwhelming — with mainstream and craft brewers all vying for consumer attention in an increasingly crowded space. Consumers are demanding distinctive package design and true innovation.
The question is … are designers listening?
Is the pigeon New York City’s unofficial mascot?
There may be more people who think so following the global unveiling of Destination: NYC, a collection of 200 New York-designed products for sale at MoMA Design Stores. The collection’s visual identity is the handiwork of students graduating from the MPS Branding Department at the School of Visual Arts (SVA), chaired by Debbie Millman.