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GDUSA

Graphic Design USA Magazine

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1990-january-vignelli

Today is the birthday of Massimo Vignelli. When I first met him some five decades ago, I was wearing pajamas. But I am getting ahead of the story.

Mr. Vignelli’s grace, style, and talent has been a constant source of astonishment to all who know him — not to mention a source of reportage in GDUSA over the entire 50 year lifespan of the magazine. As we prepared for our 50th anniversary editions of GDUSA magazine, I came upon quotes by Mr. Vignelli in both the January 1980 and January 1990 editions. In 1990, for example, he glimpsed the future of design and wrote: “The challenge of design should be met by responsible  and well-educated professionals, otherwise design will fail its task and we will be polluted by meaningless products. Design without culture becomes kitsch. Design that follows trends is totally irresponsible. The design task for the nineties is more than ever a design really integrated in the production process. At the level of production, the computer will play a bigger role. No one can do a stupid job in an intelligent way better than a computer.” No one sees things more clearly or says them more convincingly.

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In the Summer of ’69 (really), a groovy new act hit the scene. “International Paper Dolls” were the stars of a psychedelic showcase by International Paper Company, long-time proponents of the power of print. Ticonderoga Text, the colorful doll, Springhill Index, the versatile doll and Springhill Tag, the strong doll (shown here) were just a few of the many stars that appeared in the “longest line of performing papers.”

1969-august-ticonderoga

Ticonderoga Text: The Colorful Doll. ”TiText is an established star.”

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1968-april-pantone

In honor of GDUSA’s 50th Anniversary we decided to take a dip into our print archives and share some fun highlights with you. We thought we’d kick things off with this 1968 ad for Pantone, the color experts, who are also celebrating their 50th anniversary this year. They’ll be lots more goodies coming your way so make sure to check back often.

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