Guest Post by CTI Paper USA
Kromekote, one of America’s truly venerable paper brands, adds highly reflective holographic foils to the collection of super-premium cast-coated printing papers. A swatchbook and print demonstration featuring a new take on the iconic Kromekote apple image is now available from CTI Paper USA.
“High-value, high impact print projects are more important than ever in today’s increasingly digitized communications environment,” says John Kelly, president of CTI Paper USA. “Designers and print buyers are looking for specialty papers that ‘go big’ in capturing the attention of customers and prospects … Our new holographic foils add new creative options for print and design pros who demand the very best.”
Guest Post by Corina Ludwig, President, FunctionFox
Finding more time is the ultimate New Business Year resolution for anyone in the creative industry. In our fast-paced, deadline-driven world, it is hard to find an extra minute for anything but the next white-hot challenge. But to be successful long-term you need more time than that. You need time to reflect on past successes and failures, time to plan for current and future clients and to understand staff productivity, as well as time to keep on top of new markets and technology, get a feel for emerging trends, and develop better ways of doing business.
“Disruptive brands are reinventing the way we work and behave . . . ”
-John Diefenbach, Disruptive Brands/Disruptive Leaders
For half a century, the global markets and the technologies that drive the global markets have been manifested and illustrated by brands. Today, we live in a wide world where we have come to expect internet brands to disrupt businesses, often changing the game by inventing or re-inventing the way we work and behave. One could say that brands like Amazon, eBay, Facebook and Google, not in existence less than 20 years ago, are now among the most important and well-recognized brands of today’s economy. How did we get to this place of expectation about the adventurous and positive role of new companies in society?
John Diefenbach, Chairman of MBLM, explores the history of branding in his web series, Disruptive Brands/Disruptive Leaders, transitioning through the 1980’s and 1990’s toward global consumer facing brands. A branding luminary, John has worked across the world and has a particular passion for brands where national culture is involved. His clients have included British Airways, Lufthansa, South African Airways, Kodak, Mercedes, Disney, Coca Cola, and the Alfred Nobel Foundation.