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GDUSA

Graphic Design USA Magazine

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“Simplicity is not the goal. It is the by-product of a good idea and modest expectations.” -Paul Rand, Named One of the Most Influential Designers of the Past Half-Century 

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Chip Kidd, the incomparable book designer, was among those featured in GDUSA’s 51st Anniversary People To Watch magazine. During preparation, I had a chance to watch his near-legendary TED talk once again; to marvel at his ample gallery of book covers, largely for Knopf; and to read the latest book he has authored. It is called GO: A Kidd’s Guide to Graphic Design.

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It was “The Silicon Valley of the 19th Century.”

For roughly 100 years — from 1818 right through to the early years of the 20th century — the West Point Foundry in New York’s Hudson Valley was one of America’s great industrial and innovation centers, designing and manufacturing armaments that helped turn the tide of the Civil War, as well as a steady stream of steam engines, industrial machinery, cast-iron fittings, and more. Changing times and technologies ultimately led to its abandonment, and the 87-acre site fell into disrepair. In 1996, it came under the protection of Scenic Hudson, an advocacy group which works to restore the Hudson River and surrounding landscape.

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Scenic Hudson, in turn, commissioned C&G Partners, the award-winning multi-specialty design studio based in Manhattan, to design interpretive graphics, signage and exhibits for its new West Point Foundry Preserve. C&G Partners has counted Yankee Stadium, JFK Airport, the Hearst Corporation, and the World Trade Center Memorial Foundation among its past and present clientele for signage, wayfinding, exhibits and environments. The goal of the project for Scenic Hudson: to bring to life the history and spirit of the Foundry while enhancing it as a destination for recreation and contemplation.

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Guest Blog Post by The Creative Group

One of the greatest challenges facing recent grads as they seek their first full-time design job is a lack of professional experience. How can you get a foot in the door with prospective employers if they seek candidates with previous experience? An internship can be an effective way to bridge that gap.

These opportunities allow you to gain on-the-job skills and make valuable connections – they can even lead to full-time opportunities. In fact, more employers than you might think use internships as a way to find prospects for entry-level positions. Advertising and marketing executives surveyed by The Creative Group said the top benefit of offering internships is the ability to identify new talent. The challenge for students is landing a useful internship. A majority of executives said their agency or firm does not offer this type of program.

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