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GDUSA

Graphic Design USA Magazine

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Digital printing is the fastest growing segment of the print world and vital to the future of graphic communications. The latest GDUSA reader survey reveals that three in four designers have bought or specified digital printing in the past year, but our readers tell us that, the world being what it is, they have not always had the chance to learn how to get the most out of the technology for their clients.

In this light, the summer of 2014 brings the Neenah Digital Print Cover Contest. You are invited to “Design Your Own Cover of GDUSA on Neenah Digital Paper.” The idea is three-fold: to give designers an opportunity to learn more about digital printing; to encourage you to become more familiar with papers that enhance digitally printed projects; and to showcase your creativity in a premium spot that will make sure you get lots of recognition and exposure.

Neenah is putting its money where its mouth is:  the popular papermaker is covering your entry fees so that it is absolutely free for you to enter as many cover designs as you wish. The challenge is to design a digitally-printed cover tip-on outsert that will double as the September/October 2014 magazine cover of GDUSA (which, of course, is printed for you). The entry process is fast and easy: you can get information here on what the judges are looking for; downloading a GDUSA cover template; selecting the best Neenah paper for the job from their rich variety of textures and colors; and much more.

All graphic designers, art directors and other creative professionals at design firms, ad agencies, inhouse departments, and other creative businesses are welcome. Groups and teams are also welcome as are freelancers and currently enrolled graphic design students.

ENTER NOW!

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We are always trying to identify and spotlight new areas of growth and opportunity for creative professionals, an especially vital endeavor in these pinched times. We believe we have fallen upon an absolute natural extension of our awards programs — a “no-brainer”  if you will — the American Health + Wellness Design Awards™.

The reason (almost) goes without saying:  health and wellness are the hottest topics in our society today, healthcare delivery is undergoing a revolution, and overall it is among the fastest-growing segments of the economy. This includes expected expansions in medical and drug spending, a boom in health related and senior care employment, and changing consumer behavior regarding wellness.

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Twelve percent of advertising and marketing executives surveyed by The Creative Group said they will expand their creative teams in the second half of 2014. Nearly three-quarters (73%) said their organizations plan to maintain current staff levels and 12% said they project hiring freezes, down 10 points from six months ago.

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Following are the top five roles executives plan to hire for during the second half of the year:

Account services – 24%
Brand/product management – 21%
Media services – 19%
Social media – 17%
Mobile development – 16%

For more information about these results, visit the TCG Blog.

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Guest Post by Image Source

As the world is getting craftier we look at three key moments in the emergence of Craft as a creative and commercial phenomenon. Consider these three pivotal moments in the emergence of Craft and the Handmade over the last 20 years, a Design moment, a production and retail moment, and a moment that merges sophisticated digital processes with a notion of the handmade.

1. Design: Stefan Sagmeister

During the mid to late 90s New York-based designer Stefan Sagmeister produced a series of works for clients that didn’t just go against the grain of modernist revivalism in design but chewed up the grain and spat it out, regurgitating design formulas as the playfully handcrafted. While designer David Carson unravelled the modern layout, Sagmeister took out his pen-knife and carved his initials in the tree.

Sagmeister’s handcrafted work feels both like a highly personal piece of communication but his Craft also attacks our conventional, common sense ideas of the kinds of materials Advertisers and Marketing people might use for messages. For example his poster for Lou Reed’s album Set the Twilight Reeling draws the the song titles over Reed’s face.

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Stefan Sagmeister, Set the Twilight Reeling, 1996. From Sagmeister, by Peter Hall, Booth-Clibborn Editions, 2001

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