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Graphic Design USA Magazine

 Vignelli_wiki
Photo: Asheind

“Styles come and go. Good design is a language, not a style.” That quote by Massimo Vignelli elegantly summed up his philosophy of design — and, by the way, what did he do that was not elegantly done?

Mr. Vignelli died yesterday at the age of 83 after a long illness. Born in Milan and trained as an architect in Milan and Venice, he was an admirer of Le Corbusier and Mies van der Rohe, and spent a lifetime translating the concept of “functional beauty” into everything he designed. He was the leading “modernist” graphic designer, striving for disciplined, intelligent and simplified solutions based on timeless geometric forms. A biography accompanying the presentation of the AIGA Medal to he and his wife states:  “Vignelli design, in both three dimensions and two, is highly architectural in character. Massimo’s posters, publications and graphic designs seem to be built in stories, separated by the now-familiar, bold, horizontal rules. Basic geometry is respected. The investigative design process moves from the inside out: ‘The correct shape is the shape of the object’s meaning.’ The Vignelli commitment to the correctness of a design has taken their work beyond the mechanical exercise of devising a form best suited to a given function. They’ve always understood that design itself, in the abstract, could and should be an integral part of function.”

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Photographer JLPH / Cultura RF
Photographer JLPH / Cultura RF

It’s tempting to say that in 2014 Craft is big business, but of course Craft is always small business.

So when was it that we moved from the world of anonymous corporate branding, design and logos, to the world of sign-painting? Actually, in this post-credit crunch era its easy to imagine many financial institutions fantasizing about swapping the cold, discredited corporate typeface for the almost childlike appeal of handmade signage.

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The 10 Commandments of Color Theory is a comprehensive resource for all those who find choosing color themes a task too baffling and intricate. From the psychological impact of colors to the various different color schemes and combinations, this infographic holistically sums up the essentials of color selection and the anatomy of the color wheel all in one, unique layout.

The 10 points illustrated below dish out for you the elementary science behind the theory of color. This infographic is a sequel to DesignMantic’s The 10 Commandments of Typography which you can check out here

10 Commandments of Color Theory

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1990-january-vignelli
Massimo Vignelli, considered by many as one of the world’s great designers, is very ill and will be spending his last days at home. His son Luca would like all those who were influenced or inspired by him to write him a letter.

Here is my letter to Massimo that I will be sure to mail to him as well:

I was lucky beyond words. You were the first real graphic designer I ever met. I was 6 years old and you were visiting my father, who was then the publisher of Print Magazine and getting ready to start Package Design Magazine, on which you were a consultant.

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