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Graphic Design USA Magazine

GDUSA has been covering stock imagery for three decades. It is clear that the story of stock imagery for creative professionals is an evolution from analog to digital, from slow to fast, from lack of choice to abundant choice, from expensive to affordable. And, most of all, from complex to simple.


The next step in simple, says stock industry veteran and serial entrepreneur Oleg Tscheltzoff, is the Dollar Photo Club. In an interview with GDUSA, it became clear that Tscheltzoff has thought long and hard about how to eliminate the last obstacles to easy image access. Honing in on the values of simplicity, predictability, and efficiency, he explains: ”Customers are tangled up in plans they don’t need, use, or even understand. Pricing structures have become an unruly mess that needs to be scaled back and simplified for the benefit of customers — not for companies and shareholders … So we’ve created Dollar Photo Club, which gets right to the point, offering straightforward access to over 25 million professional images for $1 each, at one low monthly fee. Dollar Photo Club customers pay only for what they use, nothing more, and always just $1.”


Tscheltzoff says that the new venture from Fotolia, a royalty-free image provider he founded in 2005, delivers high-resolution photos “always at the biggest size” and also offers vectors. Approved members can access the 25 million premium content images, and a reported 150,000 more are being added each week. For members, there are other select benefits and offers from high-value partners as well. The bottomline, he says, is that simplifying the price will be a significant time-saver, since it eliminates shopping for price on traditional sites, does not require signing up for large plans with lots of credits or downloads. “There is only one plan and one price,” says Tscheltzoff. In response to our question, he says that video and audio are under consideration, but not likely to be launched in the near future.

Click here to learn more about Oleg Tscheltzoff

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In a recent column, to make the point that time was passing me by, I noted that U2 was the last band I cared about. Since we asked our annual People To Watch panel who was their favorite musician, I looked back to the January-February magazine to see if there was a consensus or a pattern. But this being the graphic design community, there was no agreement, only lots of diversity.


It turns out that the Beatles topped the list, technically speaking, since they received a handful of mentions. Indeed, the top ranked favorites were:

1. The Beatles
2. Kanye West
3. Radiohead
4. Rihanna

Lest there be any sense that there was consensus, one Person to Watch stated that he favors “anything that Kanye West hates.”

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According to a recent survey by TCG, one-third of advertising and marketing executives said the percentage of creative staff working remotely is higher than three years ago. If you telecommute, consider these five productivity tips:

1.  Start strong.
Get ready for the day as if you were heading to the office (i.e., shower, get dressed, eat breakfast). This will help you transition from personal to professional.

2.  Force yourself to be disciplined.
Stay on track by creating a prioritized daily to-do list, establishing interim goals for big projects and then holding yourself accountable for meeting each self-imposed deadline.

3.  Keep in close contact.
Be accessible during core business hours and provide regular status updates to your boss and colleagues. Make a point of being in the office when group activities are scheduled, if possible.

4.  Mitigate misunderstandings.
Avoid problems by taking sensitive or complicated conversations offline. It’s better to pick up the phone or save the discussion for an in-person meeting if the subject matter can wait.

5.  Stick closely to a set schedule.
By starting and stopping around the same time each day, you’ll keep your job from bleeding into what’s supposed to be your downtime.

For more telecommuting tips, visit the TCG Blog.

The Creative Group specializes in placing a range of highly skilled interactive, design and marketing professionals with a variety of firms. For more information, please visit

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“The worst enemy to creativity is self-doubt.” -Sylvia Plath


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