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GDUSA

Graphic Design USA Magazine

health-wellness-ericksoncontest

Demographic, political, cultural and technological changes are conspiracy to make ‘health and wellness’ a rare robust segment of the economy and, accordingly, an area of opportunity for graphic designers. That energy is reflected in the early entries in our new GDUSA Health + Wellness Design Awards™. Projects already submitted touch upon traditional healthcare clients — medical doctors and nurses, hospitals and hospices, pharmaceuticals and insurance, senior and home care — as well as non-traditional and holistic products, services and practices such as fitness and exercise, yoga and meditation, healthy eating and organic foods, natural herbs and curatives. It’s a fascinating look at how advertisers, designers, packagers and marketers are addressing this phenomenon.

Entries remain open through August 15, postmarked.

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interviewquestions

We have all been there. The sweaty palms, pounding heartbeat and dry mouth that come with anticipating a job interview. You hope you’ll get easy questions — sometimes I have — and you pray you don’t get the hard ones — sometimes I have.

The Creative Group suggest that you hope for the best but prepare for the worst. In other words (appropriate for baseball season) expect some curveballs. The creative staffing firm par excellence recently asked more than 400 advertising and marketing executives to share the toughest or trickiest interview question they pose to weed out poor candidates. Many of the queries could trip up even the savviest applicants. Here are five tough ones to contemplate:

1.  Why do you want to work here?
2.  Can you describe a frustrating workplace situation you faced and how you solved it?
3.  Why are you leaving your current position?
4.  What is your biggest weakness?
5.  Please give me a 60-second sales pitch about yourself.

In truth, I could never hit a curveball. And I wasn’t all that good with fastballs or change-ups. Luckily, The Creative Group not only throws the hard stuff but provides some coaching as well. To see tips for effectively answering these questions go to the TCG Blog.

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Guest Post by John Clifford

Today, women make up around half of the graphic design profession. This wasn’t always the case. I wrote Graphic Icons: Visionaries who Shaped Modern Graphic Design to highlight the pioneers of the field, from El Lissitzky to Stefan Sagmeister. It surprised me that so many of the historic designers I considered influential were male. Fortunately, there were several women who challenged the status quo and paved the way for today’s female designers. Here are a few:

Cipe Pineles  (1908–1991)

Women of GD_Pineles
Charm cover, 1954; Charm fashion spread, 1957

When Cipe Pineles was looking for her first design job in the 1940s, prospective employers were interested in her portfolio—until they learned that the unusual first name belonged to a woman. She kept at it, though, and eventually became art director at Glamour in 1942, the first female to hold that position at a major American magazine.

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Layout 1

Everyone is trying digital printing but that few know how to maximize its graphic potential.

For that reason, we have partnered with Neenah on this summer’s Digital Print Cover Contest in which designers are invited — with no entry fees — to “Design Your Own Cover of GDUSA on Neenah Digital Paper.” The idea is three-fold: to give you an opportunity to learn more about digital printing; to encourage you to become more familiar with papers that enhance digitally printed projects; and to showcase your creativity in a premium spot that will make sure you get lots of recognition and exposure. And, yes, I said “free entries.”

Neenah is putting its money where its mouth is by covering the entry fees so that it is absolutely free for you to enter as many cover designs as you wish. 

With ten days to go, the submissions thus far have been creative and thoughtful. But there is lots more opportunity to be among the multiple winners and honorable mentions.

The challenge is to design a digitally-printed cover tip-on outsert that will double as the September/October 2014 magazine cover of GDUSA (which, of course, is printed for you). The entry process is fast and easy: you can get information here on what the judges are looking for; downloading a GDUSA cover template; selecting the best Neenah paper for the job from their rich variety of textures and colors; and much more. All graphic designers, art directors and other creative professionals at design firms, ad agencies, inhouse departments, and other creative businesses are welcome. Groups and teams are also welcome as are freelancers and currently enrolled graphic design students.

The deadline is August 8, so ENTER NOW.  

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