Google is innovating again, this time by introducing a new way for businesses of all shapes and sizes to raise their profile and connect with consumers on the web. Called Google Business View, the technology brings a business to life with a high quality, 360 degree, interactive virtual tour that lets consumers experience and explore panoramic views of retail shops, restaurants, clubs, galleries, event spaces, gyms, services, and facilities of all kinds. The virtual tour appears on the businesses’ website, and – here is the kicker – is visible on Google Search results, Google Maps, and Google+. The images can also be used for various other advertising and marketing purposes.
The prime movers of Google Business View are a small and select cadre of photographers – dubbed Google Trusted Photographers – who are stringently trained to take high-quality photographs of interiors and facilities, and certified to access the Google technology and know-how that turns the pictures into a dramatic panoramic interactive showcase for potential customers. It is their expertise, combined with Google’s power, that can make companies standout.
Recently, I had a chance to speak with a prolific and successful Google Trusted Photographer, Jeffrey Rosenberg, who has brought Google Business View to several businesses on the North Shore of Long Island, New York. His recent photographic shoots have run the gamut from large and extensive venues — such as a renowned golf club and a venerable catering hall — to more contained locations including a dental office, an eyeglass store, and a hair salon.
Digital printing is the fastest growing segment of the print world and vital to the future of graphic communications. The latest GDUSA reader survey reveals that three in four designers have bought or specified digital printing in the past year, but our readers tell us that, the world being what it is, they have not always had the chance to learn how to get the most out of the technology for their clients.
In this light, the summer of 2014 brings the Neenah Digital Print Cover Contest. You are invited to “Design Your Own Cover of GDUSA on Neenah Digital Paper.” The idea is three-fold: to give designers an opportunity to learn more about digital printing; to encourage you to become more familiar with papers that enhance digitally printed projects; and to showcase your creativity in a premium spot that will make sure you get lots of recognition and exposure.
Neenah is putting its money where its mouth is: the popular papermaker is covering your entry fees so that it is absolutely free for you to enter as many cover designs as you wish. The challenge is to design a digitally-printed cover tip-on outsert that will double as the September/October 2014 magazine cover of GDUSA (which, of course, is printed for you). The entry process is fast and easy: you can get information here on what the judges are looking for; downloading a GDUSA cover template; selecting the best Neenah paper for the job from their rich variety of textures and colors; and much more.
All graphic designers, art directors and other creative professionals at design firms, ad agencies, inhouse departments, and other creative businesses are welcome. Groups and teams are also welcome as are freelancers and currently enrolled graphic design students.
We are always trying to identify and spotlight new areas of growth and opportunity for creative professionals, an especially vital endeavor in these pinched times. We believe we have fallen upon an absolute natural extension of our awards programs — a “no-brainer” if you will — the American Health + Wellness Design Awards™.
The reason (almost) goes without saying: health and wellness are the hottest topics in our society today, healthcare delivery is undergoing a revolution, and overall it is among the fastest-growing segments of the economy. This includes expected expansions in medical and drug spending, a boom in health related and senior care employment, and changing consumer behavior regarding wellness.