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Graphic Design USA Magazine

Into the Archives: Joe Torre, A Football + The Yellow Pages

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Remember Joe Torre? Better yet, remember the Yellow Pages?

There is so much to love about this 1976 ad which was part of AT&T’s “Faces” campaign for the Yellow Pages. The ad featured Joe Torre, then a player on the New York Mets, as the owner of his Brooklyn sporting good store. Black and white spreads ads appeared in Time, U.S. News & World Report and Newsweek. The campaign was created by Cunningham & Walsh with creative credits going to art director Jorge Perez-Vinalet and copywriter John Mezzina and photography by Carl Fischer.

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