follow us on Facebook twitter linkedin pinterest GDUSA on Google+
         
         

GDUSA

Graphic Design USA Magazine

Archive
women in design

Lucia-Eames-2004

Lucia Eames, the only child of American architect and designer Charles Eames and only step-daughter of designer and painter Ray Eames, died April 1 at the age of 83. Born in 1930 to Charles and his first wife, Catherine Woermann, Lucia was an artist, graphic designer, owner of the Eames Office, and founder of the Eames Foundation — not to mention a mother of five.

Read More

The era of objectifying women and judging beauty based on one idealized standard ended a generation or two ago, at least in the public realm and polite society. But consumer advertising people are often the last to know, which may explain why many of them are taking a victory lap — some 20 years late — because of recent ad campaigns such as Dove “Real Beauty” and its progeny.

Dove

Read More

3site_about_page_mustaches_2

Despite its forward-thinking reputation, advertising agencies are surprisingly unprogressive when it comes to gender diversity: only 3% of creative directors are women.

The 3% Conference, founded by advertising executive Kat Gordon, builds the business case for more female creative leadership in advertising. Launched in September of 2012, the conference has since exploded into a movement that promotes a “sense of community” through multi-city road shows, an involved online community, a student scholarship fund, creative awards and a business blog. It brings together some of the best minds in advertising, gender research and human resources for a long-overdue conversation about why advertising remains a boy’s club in a woman’s world.

Read More