The era of objectifying women and judging beauty based on one idealized standard ended a generation or two ago, at least in the public realm and polite society. But consumer advertising people are often the last to know, which may explain why many of them are taking a victory lap — some 20 years late — because of recent ad campaigns such as Dove “Real Beauty” and its progeny.Read More
Despite its forward-thinking reputation, advertising agencies are surprisingly unprogressive when it comes to gender diversity: only 3% of creative directors are women.
The 3% Conference, founded by advertising executive Kat Gordon, builds the business case for more female creative leadership in advertising. Launched in September of 2012, the conference has since exploded into a movement that promotes a “sense of community” through multi-city road shows, an involved online community, a student scholarship fund, creative awards and a business blog. It brings together some of the best minds in advertising, gender research and human resources for a long-overdue conversation about why advertising remains a boy’s club in a woman’s world.Read More