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“Disruptive brands are reinventing the way we work and behave . . . ”
-John Diefenbach, Disruptive Brands/Disruptive Leaders

For half a century, the global markets and the technologies that drive the global markets have been manifested and illustrated by brands. Today, we live in a wide world where we have come to expect internet brands to disrupt businesses, often changing the game by inventing or re-inventing the way we work and behave. One could say that brands like Amazon, eBay, Facebook and Google, not in existence less than 20 years ago, are now among the most important and well-recognized brands of today’s economy. How did we get to this place of expectation about the adventurous and positive role of new companies in society?

John Diefenbach, Chairman of MBLM, explores the history of branding in his web series, Disruptive Brands/Disruptive Leaders, transitioning through the 1980’s and 1990’s toward global consumer facing brands. A branding luminary, John has worked across the world and has a particular passion for brands where national culture is involved. His clients have included British Airways, Lufthansa, South African Airways, Kodak, Mercedes, Disney, Coca Cola, and the Alfred Nobel Foundation.

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Guest Post from Image Source
By John O’Reilly

The conversation around technology is already changing, slowly, discreetly, the network has become ‘pervasive’, ‘embedded’,’wearable’ – it’s in the ‘cloud’. You get a sense of the prevailing winds when in the UK the BBC’s The Apprentice features a task to design wearable technology, amid anxieties over privacy, and despite one of the products looking like a jacket with added gaffer tape one retailer ordered 250 because they “like to be early adopters of technology”.

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Guest Post by Image Source
By John O’Reilly

Couple holding hands and entering flowering garden
Container Plus / Ikon Images / IS09AJ8MM

The surge in popularity in illustration began in the mid 1990s, taking people to magical places. Here we explore some of the benchmark moments and look at the most popular ways illustration is used for effective communication.

It’s the month that Lawrence Zeegen and Caroline Roberts’ epic Fifty Years of Illustration gets published by Lawrence King, a book filled with illustration classics such as Klaus Voormann’s Revolver cover to Shepard Fairey’s Hope poster. But if we telescoped down to 15 years and some thumbnail sketches of drivers and moments here are five ideas as to why illustration has got so popular since the late 90s.

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 Alfred-E.-Neuman-milk

Guest Post from Image Source
By John O’Reilly

From the Gap Toothed Model, to highly designed leftover food products to Roland Barthes’ classic photo essay on the ‘punctum’,  looking ‘bad’ is looking good. It seems we are fascinated by the ‘imperfect’ or at last what’s socially judged as imperfect. From the fabricated  ‘oops!’ of lens flare, to eruptions against photo-shopping women in fashion, to gap-toothed models, the media is wrestling with the images of ‘imperfection’

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