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Guest Post from Image Source
By John O’Reilly

From the Gap Toothed Model, to highly designed leftover food products to Roland Barthes’ classic photo essay on the ‘punctum’,  looking ‘bad’ is looking good. It seems we are fascinated by the ‘imperfect’ or at last what’s socially judged as imperfect. From the fabricated  ‘oops!’ of lens flare, to eruptions against photo-shopping women in fashion, to gap-toothed models, the media is wrestling with the images of ‘imperfection’

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Guest Post by Image Source

As the world is getting craftier we look at three key moments in the emergence of Craft as a creative and commercial phenomenon. Consider these three pivotal moments in the emergence of Craft and the Handmade over the last 20 years, a Design moment, a production and retail moment, and a moment that merges sophisticated digital processes with a notion of the handmade.

1. Design: Stefan Sagmeister

During the mid to late 90s New York-based designer Stefan Sagmeister produced a series of works for clients that didn’t just go against the grain of modernist revivalism in design but chewed up the grain and spat it out, regurgitating design formulas as the playfully handcrafted. While designer David Carson unravelled the modern layout, Sagmeister took out his pen-knife and carved his initials in the tree.

Sagmeister’s handcrafted work feels both like a highly personal piece of communication but his Craft also attacks our conventional, common sense ideas of the kinds of materials Advertisers and Marketing people might use for messages. For example his poster for Lou Reed’s album Set the Twilight Reeling draws the the song titles over Reed’s face.

Stefan-Sagmeister-Set-the-Twilight-Reeling-1996-600x800
Stefan Sagmeister, Set the Twilight Reeling, 1996. From Sagmeister, by Peter Hall, Booth-Clibborn Editions, 2001

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Photographer JLPH / Cultura RF
Photographer JLPH / Cultura RF

It’s tempting to say that in 2014 Craft is big business, but of course Craft is always small business.

So when was it that we moved from the world of anonymous corporate branding, design and logos, to the world of sign-painting? Actually, in this post-credit crunch era its easy to imagine many financial institutions fantasizing about swapping the cold, discredited corporate typeface for the almost childlike appeal of handmade signage.

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The 10 Commandments of Color Theory is a comprehensive resource for all those who find choosing color themes a task too baffling and intricate. From the psychological impact of colors to the various different color schemes and combinations, this infographic holistically sums up the essentials of color selection and the anatomy of the color wheel all in one, unique layout.

The 10 points illustrated below dish out for you the elementary science behind the theory of color. This infographic is a sequel to DesignMantic’s The 10 Commandments of Typography which you can check out here

10 Commandments of Color Theory

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