Guest Post by Stewart Devlin
Chief Creative Officer at NYC-based Red Peak Branding
We’re now a few months into 2015, and have already witnessed several of the big tech conferences — CES to MWC, Cebit and SXSW. One thing that strikes me at these events is the incredible diversity of the interfaces we are now interacting with. From smartbands and smartwatches to 3D printing to virtual and augmented reality — the content we engage with is changing in a big way. And who knows what’s coming next.
As a designer and type enthusiast, I see a lot of implications for fonts. This interface fragmentation makes me excited to see how type can adapt to new surfaces and materials. If the jump from pages to screens twenty years ago caused a massive shift in the type industry, we can only imagine the disruption that these new forms and devices will cause. The implication, of course, is that brands that want to present content on cutting-edge devices need to have the power to control the very fonts they use. This is one of the most compelling reasons to invest in the development of a proprietary font. The trend is on the uptick — and it’s no surprise. Check out some of my favorite examples below:
Red Peak Branding worked with type foundry Dalton Maag to design a global proprietary font for Intel, called Intel Clear. Watch this video to learn more about Intel Clear.
Guest Post from Image Source
By John O’Reilly
We’ve entered a dramatically different relationship with technology, an age where machines talk to each other, where we’re developing new rituals and routines and where advertisers and brands tell stories about the soft benefits of hard technology. And it will change our relationship to images. Welcome to the Age of Hard and Soft.
The conversation around technology is already changing, slowly, discreetly, the network has become ‘pervasive’, ‘embedded’,’wearable’ – it’s in the ‘cloud’. You get a sense of the prevailing winds when in the UK the BBC’s The Apprentice features a task to design wearable technology, amid anxieties over privacy, and despite one of the products looking like a jacket with added gaffer tape one retailer ordered 250 because they “like to be early adopters of technology”.
Google is innovating again, this time by introducing a new way for businesses of all shapes and sizes to raise their profile and connect with consumers on the web. Called Google Business View, the technology brings a business to life with a high quality, 360 degree, interactive virtual tour that lets consumers experience and explore panoramic views of retail shops, restaurants, clubs, galleries, event spaces, gyms, services, and facilities of all kinds. The virtual tour appears on the businesses’ website, and – here is the kicker – is visible on Google Search results, Google Maps, and Google+. The images can also be used for various other advertising and marketing purposes.
The prime movers of Google Business View are a small and select cadre of photographers – dubbed Google Trusted Photographers – who are stringently trained to take high-quality photographs of interiors and facilities, and certified to access the Google technology and know-how that turns the pictures into a dramatic panoramic interactive showcase for potential customers. It is their expertise, combined with Google’s power, that can make companies standout.
Recently, I had a chance to speak with a prolific and successful Google Trusted Photographer, Jeffrey Rosenberg, who has brought Google Business View to several businesses on the North Shore of Long Island, New York. His recent photographic shoots have run the gamut from large and extensive venues — such as a renowned golf club and a venerable catering hall — to more contained locations including a dental office, an eyeglass store, and a hair salon.