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Graphic Design USA Magazine


Guest Post from Image Source
By John O’Reilly

christoph-niemann-new-yorker (1)
The New Yorker has been playing with the theme of Hard and Soft recently, not least with it’s October 6 “Rainy Day” cover by Christoph Niemann, which had an alternative life on the web as the magazine’s first ever gif cover (see the full story and the gif here).


The November 24 issue features illustrator Richard McGuire’s, “Time Warp” cover. He explains the image on The New Yorker website“As I walk around the city, I’m time-travelling, flashing forward, planning what it is I have to do.” (McGuire is long-celebrated in the more cultish circles of comics connoisseurs as the creator of “Here” originally published in Art Spigelman’s Raw magazine). The cover (headline image) echoes McGuire’s interest in how our experience of the everyday is layered with different slices of time. But the issue’s features explore the changing relationship between the 2D and the 3D. ‘Print Thyself’ explores how 3D printing is transforming medicine and features the image below by photographer Lori K. Sanders.


The caption for the image readsA 3-D printer used by researchers at Harvard University’s Wyss Institute creates a model vascular network.” When we still don’t know what this tech means for us, or how it will radically change our familiar systems of making and distributing, Sanders delivers a highly textural photo, of contrasting surfaces, blocks of colour and geometric shapes. The visual and design shorthand for the future has always been Kubrick and 2001, but Sanders shoots the future like Mondrian – blocks of shape and colour.  “Good Game explores the rise of the professional cyber athlete and is accompanied by an image by photographer Jenny Hueston. The caption reads, “Scarlett [Sasha Hostyn], the most accomplished woman in e-sports, is known for her macro mutalisk style and kick-ass creep spread.”


The strange language in the caption comes from the world of gaming (strategies) and that blown out look is a great look for someone living in the in-between of the Hard and the Soft, a space that is neither and both. The kind of dazed-over-exposed visualises a kind of of jet-lag you might get as you recover from the intensity of game space. And if anyone doubts that this is a thing, the feature notes that, “As of last year, gamers of international renown are eligible for P1-A exemptions, otherwise known as ‘athlete visas.’ Robert Morris University, in Illinois, has added League of Legends, a “multiplayer online battle arena” game, as a varsity team sport, and this semester the program began awarding athletic scholarships.”   

Read more about the Age of Hard and Soft on Image Source’s blog.

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Guest Post from Image Source
By John O’Reilly

The conversation around technology is already changing, slowly, discreetly, the network has become ‘pervasive’, ‘embedded’,’wearable’ – it’s in the ‘cloud’. You get a sense of the prevailing winds when in the UK the BBC’s The Apprentice features a task to design wearable technology, amid anxieties over privacy, and despite one of the products looking like a jacket with added gaffer tape one retailer ordered 250 because they “like to be early adopters of technology”.

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Google is innovating again, this time by introducing a new way for businesses of all shapes and sizes to raise their profile and connect with consumers on the web. Called Google Business View, the technology brings a business to life with a high quality, 360 degree, interactive virtual tour that lets consumers experience and explore panoramic views of retail shops, restaurants, clubs, galleries, event spaces, gyms, services, and facilities of all kinds. The virtual tour appears on the businesses’ website, and – here is the kicker – is  visible on Google Search results, Google Maps, and Google+. The images can also be used for various other advertising and marketing purposes.

The prime movers of Google Business View are a small and select cadre of photographers – dubbed Google Trusted Photographers – who are stringently trained to take high-quality photographs of interiors and facilities, and certified to access the Google technology and know-how that turns the pictures into a dramatic panoramic interactive showcase for potential customers. It is their expertise, combined with Google’s power, that can make companies standout.

Recently, I had a chance to speak with a prolific and successful Google Trusted Photographer, Jeffrey Rosenberg, who has brought Google Business View to several businesses on the North Shore of Long Island, New York. His recent photographic shoots have run the gamut from large and extensive venues — such as a renowned golf club and a venerable catering hall — to more contained locations including a dental office, an eyeglass store, and a hair salon.


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For years, the biggest obstacle facing web designers has been the burden imposed by coding. Many don’t know how to do it all or only have a narrow skillset in the field, thus limiting what they could do on the design side and/or being forced to outsource what they couldn’t handle on their own. And even for those who can both design and code, the latter takes up an average of 70% of the website construction process, thus taking away from the creative design process.


That all changed with the emergence of Webydo, which gives designers freedom of creativity to publish professional websites and has now grown into a creative community of more than 75K designers.

With online design software that eliminates the need for coding, designers can create pixel perfect sites with high functionality while maintaining creative control over the process from start to finish. The intuitive interface allows designers to drag-and-drop all the creative elements onto any area of the screen, plus widgets which can add advanced functionality like ecommerce. And while you can start creating from a blank canvas, Webydo also offers readymade design inspirations which are completely customizable to aid in the process.

Webydo is primarily aimed at professional designers who already have a working knowledge of how to use other software programs like Photoshop and InDesign, but users new to the industry will be able to learn the ropes after watching the tutorials and starting the design process. Built-in features like Full White Label, a client billing feature, and a dashboard that enables easy access to hundreds of clients’ websites are also included to aid in the professional toolkit for designers to work with.


Perhaps most enticing is the fact that Webydo users comprise, as we noted above, a huge and constantly expanding community of over 75K designers who have a direct say in how the software will continue to grow. This not only provides a great resource for creative brainstorming and inspiration, but also ensures that Webydo remains on the cutting edge of the web design industry.

To learn more about how to join the Webydo community of designers and start building sites now, click here and get in on the action.

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