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GDUSA

Graphic Design USA Magazine

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Guest Post by Jenn David Connolly

Our business card design received some press recently, which is interesting because I designed this card back in 2005 and have been using it since. That’s almost a decade, and the design is still effective, relevant and fresh. (Our business card always evokes conversation.)

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Design can be incredibly powerful. When you witness the strength of a design over the long term, you can see how valuable it truly is as a craft. Below I’ve shared some insights into why it’s important to invest in good design from the start of a project and how this practice can save you money in the long term, generating longevity for your investment.

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Guest Blog Post by Jenn David Connolly

 

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When you think of a natural product, do you think of muted colors, green and brown earthy tones and kraft paper — to represent healthy, all natural, simple/clean ingredients, wholesome, maybe even organic and non-GMO? Think again.

Natural products certainly looked their expected part when they first started to enter the marketplace. Now that more and more of these products are flooding the retail scene and becoming more mainstream, it’s no longer necessary for natural products to look as the consumer assumes these products should look.

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It was “The Silicon Valley of the 19th Century.”

For roughly 100 years — from 1818 right through to the early years of the 20th century — the West Point Foundry in New York’s Hudson Valley was one of America’s great industrial and innovation centers, designing and manufacturing armaments that helped turn the tide of the Civil War, as well as a steady stream of steam engines, industrial machinery, cast-iron fittings, and more. Changing times and technologies ultimately led to its abandonment, and the 87-acre site fell into disrepair. In 1996, it came under the protection of Scenic Hudson, an advocacy group which works to restore the Hudson River and surrounding landscape.

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Scenic Hudson, in turn, commissioned C&G Partners, the award-winning multi-specialty design studio based in Manhattan, to design interpretive graphics, signage and exhibits for its new West Point Foundry Preserve. C&G Partners has counted Yankee Stadium, JFK Airport, the Hearst Corporation, and the World Trade Center Memorial Foundation among its past and present clientele for signage, wayfinding, exhibits and environments. The goal of the project for Scenic Hudson: to bring to life the history and spirit of the Foundry while enhancing it as a destination for recreation and contemplation.

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2013 was a pretty good year for Timothy Goodman. We hate to pat ourselves on the back but we sort of told you so. Last January, GDUSA selected Goodman as a Person to Watch. This past summer, while he was busy dating Jessica Walsh and documenting every moment of their courtship, he somehow fit in the design of a 60-foot  installation at Airbnb’s San Francisco offices.

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