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GDUSA

Graphic Design USA Magazine

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School of Advertising Art alumni Reka Juhasz and SAA Vice President and instructor Matt Flick are the co-creative directors of a new collaboration called Print It Forward.

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Starting February 1, a t-shirt and corresponding letterpress print — inspired by all things typographic — will be created and released for presale every month. You better act fast because each individual print will only be available for three weeks. After three weeks a new design is posted online. No reprints and no second editions will be available.

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Letterpress prints are available for $10, shirts for $20, or both for $25. All proceeds benefit the Daniel E. Johnson Memorial Scholarship Fund at the School of Advertising Art which helps students attend the school.

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The School of Advertising Art (SAA) is an award-winning graphic design college founded in 1983 and located in Kettering, Ohio. Matt Flick, SAA Vice President explains: “That’s what this project is really all about — giving future graphic design students the opportunity to cultivate their talents at SAA and to understand the importance of giving back to others.”  “We certainly appreciate the financial assistance from Print It Forward to help future generations of designers live out their dream of having an amazing, successful career,” added Jessica Barry, SAA President.

This seems like a win-win for everyone. Help a student attend school and you get a beautifully designed t-shirt and letterpress print. Print It Forward!

You might also like to read: Highest Honors: Top US Design Schools

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Every morning as I walk my children to school I take a peek at the wonderful window display at One Girl Cookies. I love everything about this bakery down to the aqua hued walls, patterned wallpaper, cut crystal globe lights and vintage details which are all perfectly suited to my Brooklyn neighborhood. Blown up vintage family photos and a hand painted family tree adorn the walls of this carefully-curated shop.

As a designer, it is so wonderful to see so much care put into the overall look of the bakery down to the sepia-toned letterpress business cards. And let’s not forget the cookies, cupcakes and their signature whoopie pies-simply divine. What makes this bakery the most inviting are the owners, Dawn Casale and Dave Crofton. From the moment, they opened their bakery down the block from my house their warm smiles have made One Girl Cookies a neighborhood favorite.

You may ask where I am going with this story (my husband asks that a lot) but I will get to my point in a moment. One day, as I passed by the shop I noticed their Thanksgiving pie display and in particular a whimsical sign sitting beside the pies. I had never seen signage like this at the store so I decided to inquire who had done it. It turns out it was the handy work of  Felix van Dam & Winneke de Groot, two graphic designers from Holland, living in Brooklyn for a while.

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This past summer 40 Days of Dating, an experiment in love between Jessica Walsh and  Timothy Goodman took the world by storm. Now, the amazing typographic contributions to the project by noted designers, illustrators and artists are available for purchase at the 40 Days of Dating Shop. 

Museum quality Epson prints by all 80 artists who contributed to the site are featured in the shop. Here are a few of my favorites:

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Life Is A Series Of Experiments
LETTERING BY MARC ALCOCK & RACHEL MASON

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I still have a full collection of Dover clip art books stacked up in my office. Of course the whole collection is now available digitally, but I would not change one moment of the many days I spent (and still spend) poring over these wonderful books. If you are anything like me, you can imagine my excitement when I found these Pioneer-Moss ads from 1970 in the GDUSA archives.

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I hope this wonderfully random grouping puts a smile on your face and if you have any more information about the images or Pioneer-Moss I’d love to hear about it in the comments section.

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