Women in Graphic Design
Why do apparently so few women feature in the history of design? Why do so few women speak at conferences? Why are previously well-known women ‘forgotten’? Are women judged today solely on the basis of their quality of work? First published in Germany, Women in Graphic Design 1890–2012 — whose contributors include Ellen Lupton, Sheila Levrant de Bretteville, Paula Scher, Tina Roth Eisenberg and Julia Hoffmann — raises and seeks to answer these questions, and in the process debunks the myth that artistic genius is solely a male thing. The antidote: an opulently illustrated volume which shines the light on accomplished women designers with 400 short biographies, samples, essays, sources and detailed discussions. The authors are Gerda Breuer and Julia Meer, and the publisher is Jovis. www.jovis.de
Here’s a little treat from the archives. This playful illustration by Seymour Chwast ran in a 1970 ad for Strathmore paper.
Little Miss Muffet is eating her curds with whey when along came a spider and sat down beside her but it looks like she didn’t run away. The ad focuses on “Irrational Fears” including arachnophobia but I’m not sure I agree that a fear of spiders is so irrational. The idea behind the campaign was to dispel irrational fears like the cost of the paper and trying “techniques that many designers are afraid to get off their tuffets and try.”
Official Art Directors’ Signals
Art Directors Club of New Jersey Fifteenth Annual Show
(Detail of 1977 Call for Entries Advertisement)
Top Row: Flush Left, Flush Right, Justify, Bleed
Bottom Row: Client Loves It – You Hate It!, Client Loves It – You Love It!,
Nobody Likes It!, You Win An Award!
New York: Faberge President, Richard Barrie, Cary Grant, a director of the company, and Farrah Fawcett’s husband Lee Majors, join in toasting Farrah’s new association with Faberge for her own line of hair, fragrance and beauty preparations. According to Barrie, Farrah will not just appear in the ads and commercials, but will be very active in product development, packaging, design and advertising.