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GDUSA

Graphic Design USA Magazine

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In the January/February 2015 edition of GDUSA, Mohawk was the exclusive sponsor of the 52nd Annual People To Watch editorial feature. That kicked off a year long initiative in the pages of GDUSA by the fine paper maker to recognize the work of aspiring and seasoned designers through a series of storytelling inserts entitled “Champions of Craft.”

The second installment: a Champions of Craft piece in the March/April 2015 issue of GDUSA featuring Erik Marinovich. Marinovich, a designer and letterist, is the co-founder of Friends of Type.  The collective quickly gained a large and enthusiastic following and, almost 6 years later, it is still going strong. Marinovich has refined his craft and is now a leader in the form. He is also three years into another venture, this one with the legendary Jessica Hische. Marinovich tells Mohawk: “I discovered that good lettering is like aged whiskey. It takes effort to craft and time to age. To date I have have only created my first batch. I now continue the never ending process of refining it.” 

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Did you know this year marks 75 years since the world’s first designed album cover was created? That’s right, until Alex Steinweiss joined Columbia as the company’s first art director in 1939, records were sold in plain brown wrappers. But the man who loved design had a better idea, and he revolutionized an entire industry.

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Guest Post from Image Source
By John O’Reilly

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The New Yorker has been playing with the theme of Hard and Soft recently, not least with it’s October 6 “Rainy Day” cover by Christoph Niemann, which had an alternative life on the web as the magazine’s first ever gif cover (see the full story and the gif here).

New-Yorker-Cover

The November 24 issue features illustrator Richard McGuire’s, “Time Warp” cover. He explains the image on The New Yorker website“As I walk around the city, I’m time-travelling, flashing forward, planning what it is I have to do.” (McGuire is long-celebrated in the more cultish circles of comics connoisseurs as the creator of “Here” originally published in Art Spigelman’s Raw magazine). The cover (headline image) echoes McGuire’s interest in how our experience of the everyday is layered with different slices of time. But the issue’s features explore the changing relationship between the 2D and the 3D. ‘Print Thyself’ explores how 3D printing is transforming medicine and features the image below by photographer Lori K. Sanders.

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The caption for the image readsA 3-D printer used by researchers at Harvard University’s Wyss Institute creates a model vascular network.” When we still don’t know what this tech means for us, or how it will radically change our familiar systems of making and distributing, Sanders delivers a highly textural photo, of contrasting surfaces, blocks of colour and geometric shapes. The visual and design shorthand for the future has always been Kubrick and 2001, but Sanders shoots the future like Mondrian – blocks of shape and colour.  “Good Game explores the rise of the professional cyber athlete and is accompanied by an image by photographer Jenny Hueston. The caption reads, “Scarlett [Sasha Hostyn], the most accomplished woman in e-sports, is known for her macro mutalisk style and kick-ass creep spread.”

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The strange language in the caption comes from the world of gaming (strategies) and that blown out look is a great look for someone living in the in-between of the Hard and the Soft, a space that is neither and both. The kind of dazed-over-exposed visualises a kind of of jet-lag you might get as you recover from the intensity of game space. And if anyone doubts that this is a thing, the feature notes that, “As of last year, gamers of international renown are eligible for P1-A exemptions, otherwise known as ‘athlete visas.’ Robert Morris University, in Illinois, has added League of Legends, a “multiplayer online battle arena” game, as a varsity team sport, and this semester the program began awarding athletic scholarships.”   

Read more about the Age of Hard and Soft on Image Source’s blog.

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Restaurant menus have never been more diverse, descriptive or numerous. If you design menus, how do you create a piece that is both decorative and strategic, to entice patrons and help your client’s sales?

To update a previous exploration of this topic, Neenah commissioned Ellie McKenzie of Farmhouse Design and Gregg Rapp of Menu Technologies to team up with Fey Printing. The resulting demonstration serves up the subject on a very fresh level, marrying menu design and paper.

NEENAH-MENU-FORE-EDGES-5inches©2014 StudioAlex

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