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Interview by John O’Reilly with Boat Magazine Editor Erin Spens

Design Week called Boat magazine “One of the most exciting new titles we’ve seen in a while. A brilliant concept and equally brilliant execution.” Creative Review couldn’t resist a seaworthy metaphor in its praise, “Still moving, Boat Magazine continues to be one of the most inspiring ventures out there.” While The Rumpus, a San Francisco-based culture mag with the tagline, “A love letter to the convict in your heart” clearly enjoyed the prison library duties, “This is the best magazine I have read in a long time — one of the most creative, beautiful, and engaging things to ever land in my mailbox.”

Editor Erin Spens and Creative Director Davey Spens launched Boat magazine in 2011, as a project of Boat Studio in East London. Like many new niche magazines in the new publishing model both online and offline, Boat also served as a portfolio piece for the Studio except its proposition was always much more conceptual and interesting. Not only did each issue focus on a single city, but for each issue, the magazine team relocated to the city it was featuring.

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Google is innovating again, this time by introducing a new way for businesses of all shapes and sizes to raise their profile and connect with consumers on the web. Called Google Business View, the technology brings a business to life with a high quality, 360 degree, interactive virtual tour that lets consumers experience and explore panoramic views of retail shops, restaurants, clubs, galleries, event spaces, gyms, services, and facilities of all kinds. The virtual tour appears on the businesses’ website, and – here is the kicker – is  visible on Google Search results, Google Maps, and Google+. The images can also be used for various other advertising and marketing purposes.

The prime movers of Google Business View are a small and select cadre of photographers – dubbed Google Trusted Photographers – who are stringently trained to take high-quality photographs of interiors and facilities, and certified to access the Google technology and know-how that turns the pictures into a dramatic panoramic interactive showcase for potential customers. It is their expertise, combined with Google’s power, that can make companies standout.

Recently, I had a chance to speak with a prolific and successful Google Trusted Photographer, Jeffrey Rosenberg, who has brought Google Business View to several businesses on the North Shore of Long Island, New York. His recent photographic shoots have run the gamut from large and extensive venues — such as a renowned golf club and a venerable catering hall — to more contained locations including a dental office, an eyeglass store, and a hair salon.

JeffRosenberg3

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anseladams

“You don’t take a photograph, you make it” -Ansel Adams

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Photographer JLPH / Cultura RF
Photographer JLPH / Cultura RF

It’s tempting to say that in 2014 Craft is big business, but of course Craft is always small business.

So when was it that we moved from the world of anonymous corporate branding, design and logos, to the world of sign-painting? Actually, in this post-credit crunch era its easy to imagine many financial institutions fantasizing about swapping the cold, discredited corporate typeface for the almost childlike appeal of handmade signage.

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