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packaging

Halloween is right around the corner, so of course I can’t stop thinking about candy. Here are 6 tantalizing package designs that have kept me salivating while I wait for the real treats to arrive.

Jealous_Boxes_05

Jealous_Boxes_01

Jealous Sweets, designed by London’s B&B studio, will inspire envy in every would-be Willy Wonka. Giftability, desirability and improved natural cues are helping the brand bring grown-up credibility to candy. See more here.

happy-pills-2

happy pills

Happy Pills,designed by Marion Donneweg, were created for a candy shop in Barcelona. Rather than using bags, customers use jars and pill cases to store their candy purchases. There have been some rants about the dangers of candy looking like medicine but if you read the fine print it’s all in good fun and who doesn’t need a little sugar therapy. Either way, use it as an excuse to keep the candy away from your children.

mast brothers

I can’t miss an opportunity to share the packaging of Mast Brothers chocolate bars. Designed inhouse at their Brooklyn NY outpost, these bars are wrapped in beautifully patterned paper matched with simple clean labels. The best part of this package is the delicious chocolate inside.

hammonds 1

Hammond’s first started making candy over 90 years ago. But not just any candy. They made favorites kids have fantasized over for generations. So when it was time to rebrand the company, Ellen Bruss Design wanted to blend their history with who they are today. Learn more about the collaboration here.

Fling_Packs 01_640

Fling is a chocolate bar for the calorie-conscious, chocolate-loving fashionista. Designed by Anchalee Chambundabongse, while at BBDO, Fling is a chocolate lover’s guilty pleasure, without the calories. Like sinning without guilt.

sugarpova

I’m not really sure why Maria Sharapova is qualified to own a candy company but the results are a big hit. Red Antler, the Brooklyn NY branding firm, created an identity, packaging and website for the tennis player’s premium gummy candy line. The goal was to, represent “the sweet, fashionable side of this tennis icon.” Read more about this project here.

I’d love to see some of your favorite sweet package designs in the comments section. Happy Halloween!

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Guest Blog Post by Ben Steele, Hornall Anderson

These days, a trip down the beer aisle can be downright overwhelming — with mainstream and craft brewers all vying for consumer attention in an increasingly crowded space. Consumers are demanding distinctive package design and true innovation.

The question is … are designers listening?

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farrah003

November 1977:

New York: Faberge President, Richard Barrie, Cary Grant, a director of the company, and Farrah Fawcett’s husband Lee Majors, join in toasting Farrah’s new association with Faberge for her own line of hair, fragrance and beauty preparations. According to Barrie, Farrah will not just appear in the ads and commercials, but will be very active in product development, packaging, design and advertising.

 

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Guest Blog from The Goldstein Group, New York City

aquanet

Whether Heather Locklear or Kim Cattrall, Aqua Net has played a leading role in leading ladies’ hair styles for decades. The antidote to a “bad hair day,” Aqua Net was the go-to brand throughout the 60s, 70s, and 80s, helping women get their hair higher and higher.

After its introduction, Aqua Net grew to be a household name. It was first found on the dressing tables of fine salons and made the leap into retail in the late 1950’s.  The brand has long held cult status and its image has been burnished by a bevy of big hair beauties from Donna Mills to Jon Bon Jovi (men count too, right?); represented on screen in such hits as “When Harry Met Sally  and “MadMen”; and it continues to flourish on YouTube.  Around 2002, with the Broadway revival of Hairspray, Aqua Net enjoyed a revival of its own as the brand name once again became top of mind.

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