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GDUSA

Graphic Design USA Magazine

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packaging

Guest Post by Jenn David Connolly

Our business card design received some press recently, which is interesting because I designed this card back in 2005 and have been using it since. That’s almost a decade, and the design is still effective, relevant and fresh. (Our business card always evokes conversation.)

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Design can be incredibly powerful. When you witness the strength of a design over the long term, you can see how valuable it truly is as a craft. Below I’ve shared some insights into why it’s important to invest in good design from the start of a project and how this practice can save you money in the long term, generating longevity for your investment.

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Guest Blog Post by Jenn David Connolly

 

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When you think of a natural product, do you think of muted colors, green and brown earthy tones and kraft paper — to represent healthy, all natural, simple/clean ingredients, wholesome, maybe even organic and non-GMO? Think again.

Natural products certainly looked their expected part when they first started to enter the marketplace. Now that more and more of these products are flooding the retail scene and becoming more mainstream, it’s no longer necessary for natural products to look as the consumer assumes these products should look.

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Ray Bradbury’s Fahrenheit 451 is a novel about a dystopian future where books are outlawed and firemen burn any house that contains them. As part of her schooling at The Austin Creative Department, Elizabeth Perez designed this book cover to enhance Bradbury’s message and it has gone viral.

She writes: “I wanted to spread the book-burning message to the book itself. The book’s spine is screen-printed with a matchbook striking paper surface, so the book itself can be burned.” The design has reached one million views online and “it’s been tremendously inspiring to see something that is not a cat video or a silly GIF get popular online. I’m so proud that something I put my sweat and tears into received recognition. This experience has been extremely motivating for me, and I hope I can create more work in the future that is as impactful and inspiring to others.” Creative Director is Will Chau of GSD&M.

Check out all the stories in this month’s enewsletter here.

You can read all past newsletters and sign up for a free subscription here.

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Guest Blog Post by Jenn David Connolly
Founder & Creative Director of Jenn David Design

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Believe it or not, many of the packaged food products in the retail marketplace don’t conform to the FDA Food Labeling Guide requirements. It’s not surprising, seeing as the guide is lengthy, confusing and complex. The FDA can’t check every package to ensure compliance, however if an error is discovered, it does need to be fixed. The requirements are vast and detailed, down to specific type sizes, name of product, placement of information and much more.

With over a decade of experience in food packaging design, we reference the FDA Food Labeling Guide often and have condensed the basic requirements into this easy, simplified reference checklist. You can read it in full here.

Jenn David Connolly was named a Person to Watch by GDUSA magazine. Jenn David Design works with growing gourmet food and specialty products companies nationwide to help take brands to the next level, working in packaging, websites, collateral, and more—for seamless branding and maximum impact across all channels. 

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