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packaging

Guest Blog Post by Jenn David Connolly

 

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When you think of a natural product, do you think of muted colors, green and brown earthy tones and kraft paper — to represent healthy, all natural, simple/clean ingredients, wholesome, maybe even organic and non-GMO? Think again.

Natural products certainly looked their expected part when they first started to enter the marketplace. Now that more and more of these products are flooding the retail scene and becoming more mainstream, it’s no longer necessary for natural products to look as the consumer assumes these products should look.

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Ray Bradbury’s Fahrenheit 451 is a novel about a dystopian future where books are outlawed and firemen burn any house that contains them. As part of her schooling at The Austin Creative Department, Elizabeth Perez designed this book cover to enhance Bradbury’s message and it has gone viral.

She writes: “I wanted to spread the book-burning message to the book itself. The book’s spine is screen-printed with a matchbook striking paper surface, so the book itself can be burned.” The design has reached one million views online and “it’s been tremendously inspiring to see something that is not a cat video or a silly GIF get popular online. I’m so proud that something I put my sweat and tears into received recognition. This experience has been extremely motivating for me, and I hope I can create more work in the future that is as impactful and inspiring to others.” Creative Director is Will Chau of GSD&M.

Check out all the stories in this month’s enewsletter here.

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Guest Blog Post by Jenn David Connolly
Founder & Creative Director of Jenn David Design

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Believe it or not, many of the packaged food products in the retail marketplace don’t conform to the FDA Food Labeling Guide requirements. It’s not surprising, seeing as the guide is lengthy, confusing and complex. The FDA can’t check every package to ensure compliance, however if an error is discovered, it does need to be fixed. The requirements are vast and detailed, down to specific type sizes, name of product, placement of information and much more.

With over a decade of experience in food packaging design, we reference the FDA Food Labeling Guide often and have condensed the basic requirements into this easy, simplified reference checklist. You can read it in full here.

Jenn David Connolly was named a Person to Watch by GDUSA magazine. Jenn David Design works with growing gourmet food and specialty products companies nationwide to help take brands to the next level, working in packaging, websites, collateral, and more—for seamless branding and maximum impact across all channels. 

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Halloween is right around the corner, so of course I can’t stop thinking about candy. Here are 6 tantalizing package designs that have kept me salivating while I wait for the real treats to arrive.

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Jealous Sweets, designed by London’s B&B studio, will inspire envy in every would-be Willy Wonka. Giftability, desirability and improved natural cues are helping the brand bring grown-up credibility to candy. See more here.

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happy pills

Happy Pills,designed by Marion Donneweg, were created for a candy shop in Barcelona. Rather than using bags, customers use jars and pill cases to store their candy purchases. There have been some rants about the dangers of candy looking like medicine but if you read the fine print it’s all in good fun and who doesn’t need a little sugar therapy. Either way, use it as an excuse to keep the candy away from your children.

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I can’t miss an opportunity to share the packaging of Mast Brothers chocolate bars. Designed inhouse at their Brooklyn NY outpost, these bars are wrapped in beautifully patterned paper matched with simple clean labels. The best part of this package is the delicious chocolate inside.

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Hammond’s first started making candy over 90 years ago. But not just any candy. They made favorites kids have fantasized over for generations. So when it was time to rebrand the company, Ellen Bruss Design wanted to blend their history with who they are today. Learn more about the collaboration here.

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Fling is a chocolate bar for the calorie-conscious, chocolate-loving fashionista. Designed by Anchalee Chambundabongse, while at BBDO, Fling is a chocolate lover’s guilty pleasure, without the calories. Like sinning without guilt.

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I’m not really sure why Maria Sharapova is qualified to own a candy company but the results are a big hit. Red Antler, the Brooklyn NY branding firm, created an identity, packaging and website for the tennis player’s premium gummy candy line. The goal was to, represent “the sweet, fashionable side of this tennis icon.” Read more about this project here.

I’d love to see some of your favorite sweet package designs in the comments section. Happy Halloween!

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