2013 was a pretty good year for Timothy Goodman. We hate to pat ourselves on the back but we sort of told you so. Last January, GDUSA selected Goodman as a Person to Watch. This past summer, while he was busy dating Jessica Walsh and documenting every moment of their courtship, he somehow fit in the design of a 60-foot installation at Airbnb’s San Francisco offices.
Despite its forward-thinking reputation, advertising agencies are surprisingly unprogressive when it comes to gender diversity: only 3% of creative directors are women.
The 3% Conference, founded by advertising executive Kat Gordon, builds the business case for more female creative leadership in advertising. Launched in September of 2012, the conference has since exploded into a movement that promotes a “sense of community” through multi-city road shows, an involved online community, a student scholarship fund, creative awards and a business blog. It brings together some of the best minds in advertising, gender research and human resources for a long-overdue conversation about why advertising remains a boy’s club in a woman’s world.