I still have a full collection of Dover clip art books stacked up in my office. Of course the whole collection is now available digitally, but I would not change one moment of the many days I spent (and still spend) poring over these wonderful books. If you are anything like me, you can imagine my excitement when I found these Pioneer-Moss ads from 1970 in the GDUSA archives.
I hope this wonderfully random grouping puts a smile on your face and if you have any more information about the images or Pioneer-Moss I’d love to hear about it in the comments section.
Creative Director Matt Checkowski is known for such innovative projects as digital content for an opera, the first ever pop-up museum for scent and co-creating the dream sequences in Steven Spielberg’s Minority Report. His company, The D4D, in downtown Los Angeles, is a hub of creativity and a place that inspires ideas with a playful, design centric environment. Like many design enthusiasts, he’s also a collector.
Here’s a little treat from the archives. This playful illustration by Seymour Chwast ran in a 1970 ad for Strathmore paper.
Little Miss Muffet is eating her curds with whey when along came a spider and sat down beside her but it looks like she didn’t run away. The ad focuses on “Irrational Fears” including arachnophobia but I’m not sure I agree that a fear of spiders is so irrational. The idea behind the campaign was to dispel irrational fears like the cost of the paper and trying “techniques that many designers are afraid to get off their tuffets and try.”