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GDUSA

Graphic Design USA Magazine

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TheD4D_MapBacks_Grid-1000

Creative Director Matt Checkowski is known for such innovative projects as digital content for an opera, the first ever pop-up museum for scent and co-creating the dream sequences in Steven Spielberg’s Minority Report. His company, The D4D, in downtown Los Angeles, is a hub of creativity and a place that inspires ideas with a playful, design centric environment. Like many design enthusiasts, he’s also a collector.

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As part of our year long 50th Anniversary Survey we asked our readers: “What is your favorite poster design of the past half-century?” Here are their 10 favorites:

Dylanposter

1. Bob Dylan | Milt Glaser

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Here’s a little treat from the archives. This playful illustration by Seymour Chwast ran in a 1970 ad for Strathmore paper.

Little Miss Muffet is eating her curds with whey when along came a spider and sat down beside her but it looks like she didn’t run away. The ad focuses on “Irrational Fears” including arachnophobia but I’m not sure I agree that a fear of spiders is so irrational. The idea behind the campaign was to dispel irrational fears like the cost of the paper and trying “techniques that many designers are afraid to get off their tuffets and try.”

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