In May of 1973 this ad ran for the “Day-Glo Goes Anywhere Contest” which offered the winner Two Tickets to Anywhere!
Here’s how it worked:
Send Day-Glo your “Ticket to Anywhere” (green ticket bottom right) and “You’ll receive a free Day-Glo Design Kit, complete with color charts, felt tip markers, layout paper, and complete rules . . . Entries may be in any artistic medium, as long as Day-Glo color is part of the design.”
Are your mailings feeling a little sluggish lately?
All it takes to make your mailings healthy is this “excellent tonic for anemic budgets.” With these simple instructions your envelopes are sure to put the pep back in your step. In case this remedy doesn’t do the trick here are some award winning direct mail pieces that may inspire you too.
“Companies who understand the creative mind have always been rare but, in our 50 years of publishing, it is hard to remember a time when they have been more scarce. Changing technologies and tightening economics are creating dislocations, established brands are disappearing faster than Twinkies, and many companies who once embraced our magnificent market have lost their focus.” – Gordon Kaye, GDUSA Publisher
Every year GDUSA compiles a list of Designer-Friendly Companies and it seems to me that each year the list gets a little shorter. I hail the companies that have continued their commitment to the design industry but as I pore over old issues of GDUSA what sticks with me the most is the number of industries within the design world that have simply disappeared. Photo retouching studios, annual report companies and pre-press production department have all fallen to the wayside.