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GDUSA

Graphic Design USA Magazine

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In 1974 top designers and communicators opened up their studios and company doors. Here is a unique peek at the inner “workings” of George Lois, Herb Lubalin and Art Kane, among other notable contemporaries.

 

studio001

George Lois‘ Office. Lois was named the Most Influential Art Director of the Past 50 Years by GDUSA readers.

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signals

Official Art Directors’ Signals

Art Directors Club of New Jersey Fifteenth Annual Show
(Detail of 1977 Call for Entries Advertisement)

Top Row: Flush Left, Flush Right, Justify, Bleed
Bottom Row: Client Loves It – You Hate It!, Client Loves It – You Love It!,
Nobody Likes It!, You Win An Award!

 

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November 1977:

New York: Faberge President, Richard Barrie, Cary Grant, a director of the company, and Farrah Fawcett’s husband Lee Majors, join in toasting Farrah’s new association with Faberge for her own line of hair, fragrance and beauty preparations. According to Barrie, Farrah will not just appear in the ads and commercials, but will be very active in product development, packaging, design and advertising.

 

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dayglo

In May of 1973 this ad ran for the “Day-Glo Goes Anywhere Contest” which offered the winner Two Tickets to Anywhere!

Here’s how it worked:

Send Day-Glo your “Ticket to Anywhere” (green ticket bottom right) and “You’ll receive a free Day-Glo Design Kit, complete with color charts, felt tip markers, layout paper, and complete rules . . . Entries may be in any artistic medium, as long as Day-Glo color is part of the design.”

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