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GDUSA

Graphic Design USA Magazine

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signals

Official Art Directors’ Signals

Art Directors Club of New Jersey Fifteenth Annual Show
(Detail of 1977 Call for Entries Advertisement)

Top Row: Flush Left, Flush Right, Justify, Bleed
Bottom Row: Client Loves It – You Hate It!, Client Loves It – You Love It!,
Nobody Likes It!, You Win An Award!

 

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farrah003

November 1977:

New York: Faberge President, Richard Barrie, Cary Grant, a director of the company, and Farrah Fawcett’s husband Lee Majors, join in toasting Farrah’s new association with Faberge for her own line of hair, fragrance and beauty preparations. According to Barrie, Farrah will not just appear in the ads and commercials, but will be very active in product development, packaging, design and advertising.

 

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dayglo

In May of 1973 this ad ran for the “Day-Glo Goes Anywhere Contest” which offered the winner Two Tickets to Anywhere!

Here’s how it worked:

Send Day-Glo your “Ticket to Anywhere” (green ticket bottom right) and “You’ll receive a free Day-Glo Design Kit, complete with color charts, felt tip markers, layout paper, and complete rules . . . Entries may be in any artistic medium, as long as Day-Glo color is part of the design.”

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Silence=Death_lg

What’s the point in all of this?

A question asked by many a creative professional, sometimes after frustrating client meetings, sometimes in front of a computer screen, sometimes after seeing a compromised final product.

Here’s Klaus Nomi, 1982, stricken with AIDS, barely understanding the disease he was dying from, offering what he could, creatively. He’s about dead, and it wan’t clear to his doctors just why: his friends had to visit him wearing protective plastic bags. He’ll be gone by 1983. And here he is, in artistic defiance, as all he could do.

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