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GDUSA

Graphic Design USA Magazine

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GQ 2-GQ-ES01.07

Today is the actual date of GDUSA’s 50th Anniversary, the moment the first edition rolled off the printing press.

We like a party as much as anyone, so we’ve been celebrating all year; we’ll continue to do so right on until the final moments of 2013 fade away. To honor the community we serve, we’ve conducted a series of 50th Anniversary surveys to more than 40,000+ creative professionals about who you respect and what you admire. These have truly resonated, not as scientific truths but as fun, informational and provocative lists. We reprise some of the results here today and announce new findings.

Thanks to all of you for putting up with us for this past half century; wait ’till you see what we have planned for the next 50 years.

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As part of our year long 50th Anniversary Survey we asked our readers: “What is your favorite poster design of the past half-century?” Here are their 10 favorites:

Dylanposter

1. Bob Dylan | Milt Glaser

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torre008

Remember Joe Torre? Better yet, remember the Yellow Pages?

There is so much to love about this 1976 ad which was part of AT&T’s “Faces” campaign for the Yellow Pages. The ad featured Joe Torre, then a player on the New York Mets, as the owner of his Brooklyn sporting good store. Black and white spreads ads appeared in Time, U.S. News & World Report and Newsweek. The campaign was created by Cunningham & Walsh with creative credits going to art director Jorge Perez-Vinalet and copywriter John Mezzina and photography by Carl Fischer.

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January/February 1974:

In one of the wildest, craziest, nuttiest sessions ever thrown at the Club, 10 greats in the field of communications tossed barbs and insults faster and funnier than the best of Don Rickles and Jack E. leonard combined, at honored guest and award-winning designer Herb Lubalin. Lubalin is only the first. For this new art form called the Roast — which is getting to be as rampant and American as the regular Friars Club sinners — the Club will next take on George Lois and Steve Frankfurt. Watch out!

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Pictured left to right: Bernie Zlotnick (Roast Chairman), Jerry Della Femina, Herb Lubalin, Ralph Ginzburg and George Lois
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