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Graphic Design USA Magazine

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Remember Joe Torre? Better yet, remember the Yellow Pages?

There is so much to love about this 1976 ad which was part of AT&T’s “Faces” campaign for the Yellow Pages. The ad featured Joe Torre, then a player on the New York Mets, as the owner of his Brooklyn sporting good store. Black and white spreads ads appeared in Time, U.S. News & World Report and Newsweek. The campaign was created by Cunningham & Walsh with creative credits going to art director Jorge Perez-Vinalet and copywriter John Mezzina and photography by Carl Fischer.

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January/February 1974:

In one of the wildest, craziest, nuttiest sessions ever thrown at the Club, 10 greats in the field of communications tossed barbs and insults faster and funnier than the best of Don Rickles and Jack E. leonard combined, at honored guest and award-winning designer Herb Lubalin. Lubalin is only the first. For this new art form called the Roast — which is getting to be as rampant and American as the regular Friars Club sinners — the Club will next take on George Lois and Steve Frankfurt. Watch out!

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Pictured left to right: Bernie Zlotnick (Roast Chairman), Jerry Della Femina, Herb Lubalin, Ralph Ginzburg and George Lois
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In 1974 top designers and communicators opened up their studios and company doors. Here is a unique peek at the inner “workings” of George Lois, Herb Lubalin and Art Kane, among other notable contemporaries.

 

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George Lois‘ Office. Lois was named the Most Influential Art Director of the Past 50 Years by GDUSA readers.

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Official Art Directors’ Signals

Art Directors Club of New Jersey Fifteenth Annual Show
(Detail of 1977 Call for Entries Advertisement)

Top Row: Flush Left, Flush Right, Justify, Bleed
Bottom Row: Client Loves It – You Hate It!, Client Loves It – You Love It!,
Nobody Likes It!, You Win An Award!

 

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