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GDUSA

Graphic Design USA Magazine

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glaser

Jan 1974

Philadelphia: For the first time since its inception, the Polycube, the top annual award of the Philadelphia Art Director’s Club, went to a person in the graphics field, Milton Glaser, head of Pushpin Studios and design consultant of New York magazine. Milton Glaser was chosen because the board felt that he represented “one of the strongest single influences in graphics and the total communication arts industry.” 

We couldn’t agree more! GDUSA readers named Milton Glaser the most influential designer of the past half-century in in a recent anniversary survey.

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GQ 2-GQ-ES01.07

Today is the actual date of GDUSA’s 50th Anniversary, the moment the first edition rolled off the printing press.

We like a party as much as anyone, so we’ve been celebrating all year; we’ll continue to do so right on until the final moments of 2013 fade away. To honor the community we serve, we’ve conducted a series of 50th Anniversary surveys to more than 40,000+ creative professionals about who you respect and what you admire. These have truly resonated, not as scientific truths but as fun, informational and provocative lists. We reprise some of the results here today and announce new findings.

Thanks to all of you for putting up with us for this past half century; wait ’till you see what we have planned for the next 50 years.

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As part of our year long 50th Anniversary Survey we asked our readers: “What is your favorite poster design of the past half-century?” Here are their 10 favorites:

Dylanposter

1. Bob Dylan | Milt Glaser

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torre008

Remember Joe Torre? Better yet, remember the Yellow Pages?

There is so much to love about this 1976 ad which was part of AT&T’s “Faces” campaign for the Yellow Pages. The ad featured Joe Torre, then a player on the New York Mets, as the owner of his Brooklyn sporting good store. Black and white spreads ads appeared in Time, U.S. News & World Report and Newsweek. The campaign was created by Cunningham & Walsh with creative credits going to art director Jorge Perez-Vinalet and copywriter John Mezzina and photography by Carl Fischer.

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