Guest Blog Post by Jenn David Connolly
When you think of a natural product, do you think of muted colors, green and brown earthy tones and kraft paper — to represent healthy, all natural, simple/clean ingredients, wholesome, maybe even organic and non-GMO? Think again.
Natural products certainly looked their expected part when they first started to enter the marketplace. Now that more and more of these products are flooding the retail scene and becoming more mainstream, it’s no longer necessary for natural products to look as the consumer assumes these products should look.
2013 was a pretty good year for Timothy Goodman. We hate to pat ourselves on the back but we sort of told you so. Last January, GDUSA selected Goodman as a Person to Watch. This past summer, while he was busy dating Jessica Walsh and documenting every moment of their courtship, he somehow fit in the design of a 60-foot installation at Airbnb’s San Francisco offices.
The rebrand of EDP by Sagmeister & Walsh earned top honors at Justified: AIGA Design Competition. The competition judges the “effectiveness” of design and its relationship to the client’s specific needs. The famous design team created a modular identity that is transparent and customizable.