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Guest Post by Corina Ludwig, President, FunctionFox

Finding more time is the ultimate New Business Year resolution for anyone in the creative industry. In our fast-paced, deadline-driven world, it is hard to find an extra minute for anything but the next white-hot challenge. But to be successful long-term you need more time than that. You need time to reflect on past successes and failures, time to plan for current and future clients and to understand staff productivity, as well as time to keep on top of new markets and technology, get a feel for emerging trends, and develop better ways of doing business.

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Guest Post by The Creative Group

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Hiring is on the upswing. But here is a hard truth that every creative professional knows: the competition for jobs remains intense. A recent survey reveals that advertising and marketing executives receive an average of 23 resumes for every creative job opening and interview roughly half a dozen applicants before filling the role. So you need every edge, including polished resume and knockout portfolio — and the ability to make an impression in the all-important interview.

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Guest Post by The Creative Group

What will you earn in 2015?

Here’s something to smile about: According to The Creative Group’s newly released 2015 Salary Guide, average starting salaries for creative professionals are projected to rise 3.5 percent in the coming year. Following are in-demand positions that are expected to see even bigger gains in 2015:

1. Creative Director (8+ years) – 3.9% increase
2. Web Designer (1 to 5 years) – 4.4% increase
3. Project Manager – 4.9% increase
4. User Experience (UX) Director – 6.8% increase
5. Mobile Designer – 6.8% increase

To download a free copy of the 2015 Salary Guide or calculate local salary ranges using our online salary calculator, visit The Creative Group Salary Center.

The Creative Group specializes in placing a range of highly skilled interactive, design and marketing professionals with a variety of firms. For more information, please visit creativegroup.com
Connect with The Creative Group at facebook.com/thecreativegroup or twitter.com/creativegroup

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Guest Blog by The Creative Group

Should you stay or should you go?

On the surface, it sounds like a dream situation: you receive an exciting new job offer from a cool company and an enticing counteroffer from your current employer. Accepting a counteroffer can be very tempting: more money and other shiny new perks, all without having to uproot yourself from a comfortable routine. But after finding another opportunity, think twice before renewing your workplace vows with your current employer. Accepting a counteroffer can be a bad career move. If you find yourself being wooed by your current employer after turning in your notice, here are some things you need to know before making a final decision.

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1. Downsides of Staying
According to a recent survey by The Creative Group, 28 percent of respondents admitted they would question the loyalty of workers who opted to stay. So, accepting a counteroffer can create several problems. One, you’ve already played your card and signaled to your boss that you’re a flight risk. That can take you out of the running when it comes to earning future promotions, and it may cause your company to think twice before investing in you by sending you to conferences or paying for training. Two, it doesn’t look good to commit to a new employer but then go back on your word. You may burn a bridge and tarnish your reputation.

2. More Than Money
Perhaps the most important reason to think twice about a counteroffer is it often doesn’t address the reasons you want to leave. A bump in salary might give you an immediate sense of being appreciated, but chances are that it won’t keep you happy in that job in the long run. As you weigh the new offer against the counteroffer, recall what originally compelled you to search for another position. Perhaps you feel your creativity and skills are not being fully utilized in your current job, or the company is moving in a different direction. Maybe the new position affords a more flexible schedule and better opportunities for advancement, or is just a welcome change after working for the same company for so many years. Unless the reason is purely financial, know that a raise won’t address your concerns.

What to do? For information and insights on How to Deal with a Counteroffer and How to Proactively Find Ways to Improve Your Work Situation, visit The Creative Group blog.

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