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Our January/February 2015 edition features the annual People To Watch (as in professional designers) and Students to Watch selections. It is an incredibly subjective process in a field loaded with talent and with newsmakers, but we proudly stand by them. The intersection of the two special reports was a question we posed to the professionals: What advice would you give a young designer or recent graduate just starting out?

Interestingly, there was a degree of consensus. The advice in a nutshell: be intentional and purposeful about early career decisions, then be passionate, prepared and work really, really hard.

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Photo: White House Photo/Lawrence Jackson

For example, Ashleigh Axios, Creative Director at the Obama White House, advises: “Have a goal; make it something that isn’t easily achievable but will help you push yourself. Hint: your goal should never be to ‘be famous.’”

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Chip Kidd, the incomparable book designer, was among those featured in GDUSA’s 51st Anniversary People To Watch magazine. During preparation, I had a chance to watch his near-legendary TED talk once again; to marvel at his ample gallery of book covers, largely for Knopf; and to read the latest book he has authored. It is called GO: A Kidd’s Guide to Graphic Design.

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School of Advertising Art alumni Reka Juhasz and SAA Vice President and instructor Matt Flick are the co-creative directors of a new collaboration called Print It Forward.

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Starting February 1, a t-shirt and corresponding letterpress print — inspired by all things typographic — will be created and released for presale every month. You better act fast because each individual print will only be available for three weeks. After three weeks a new design is posted online. No reprints and no second editions will be available.

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Letterpress prints are available for $10, shirts for $20, or both for $25. All proceeds benefit the Daniel E. Johnson Memorial Scholarship Fund at the School of Advertising Art which helps students attend the school.

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The School of Advertising Art (SAA) is an award-winning graphic design college founded in 1983 and located in Kettering, Ohio. Matt Flick, SAA Vice President explains: “That’s what this project is really all about — giving future graphic design students the opportunity to cultivate their talents at SAA and to understand the importance of giving back to others.”  “We certainly appreciate the financial assistance from Print It Forward to help future generations of designers live out their dream of having an amazing, successful career,” added Jessica Barry, SAA President.

This seems like a win-win for everyone. Help a student attend school and you get a beautifully designed t-shirt and letterpress print. Print It Forward!

You might also like to read: Highest Honors: Top US Design Schools

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