If you are a designer or just a creative soul chances are you own at least one of Moleskine‘s iconic black notebooks. The company, founded in 1997, brought back to life the legendary notebook used by artists and thinkers over the past two centuries. Today, the name Moleskine encompasses a family of objects: notebooks, diaries, journals, bags, writing instruments, reading accessories and even apps and print-on-demand services. To better reflect this ever-growing brand, Moleskine called in Milan-based agency Achilli Ghizzardi Associati to create a fluid visual icon that communicates its multi-faceted and open nature while unifying its many objects, types of users and brand values.
Guest Blog Post by Ben Steele, Hornall Anderson
These days, a trip down the beer aisle can be downright overwhelming — with mainstream and craft brewers all vying for consumer attention in an increasingly crowded space. Consumers are demanding distinctive package design and true innovation.
The question is … are designers listening?Read More
Is the pigeon New York City’s unofficial mascot?
There may be more people who think so following the global unveiling of Destination: NYC, a collection of 200 New York-designed products for sale at MoMA Design Stores. The collection’s visual identity is the handiwork of students graduating from the MPS Branding Department at the School of Visual Arts (SVA), chaired by Debbie Millman.Read More
You On Demand is China’s first ever in-home on demand service. With its rollout, millions of Chinese will have direct access to some of Hollywood’s biggest blockbusters in high definition, right in their homes. Red Peak Group took on the unique challenge of communicating this very exciting service but very foreign product concept to a market that’s been cut off from the majority of Hollywood films and in which the predominant method of access to films is black-market, bootleg copies.Read More