Pantone has declared Marsala, a naturally robust and earthy wine red, as the 2015 Color of the Year. Marsala, say the color experts, is rich, grounded, steady and satisfying, ideal for print, p-o-p, and packaging.
Pictured (clockwise from top left): Harlow Necklace by Kendra Scott, Courtesy of Kendra Scott; Sephora + Pantone Universe Pure Marsala Matte Lip Crème, Courtesy of Sephora; Gap Toddler Straight Cords, Courtesy of Gap; John W. Nordstrom Silk Bowtie, Courtesy of Nordstrom.
“Disruptive brands are reinventing the way we work and behave . . . ”
-John Diefenbach, Disruptive Brands/Disruptive Leaders
For half a century, the global markets and the technologies that drive the global markets have been manifested and illustrated by brands. Today, we live in a wide world where we have come to expect internet brands to disrupt businesses, often changing the game by inventing or re-inventing the way we work and behave. One could say that brands like Amazon, eBay, Facebook and Google, not in existence less than 20 years ago, are now among the most important and well-recognized brands of today’s economy. How did we get to this place of expectation about the adventurous and positive role of new companies in society?
John Diefenbach, Chairman of MBLM, explores the history of branding in his web series, Disruptive Brands/Disruptive Leaders, transitioning through the 1980’s and 1990’s toward global consumer facing brands. A branding luminary, John has worked across the world and has a particular passion for brands where national culture is involved. His clients have included British Airways, Lufthansa, South African Airways, Kodak, Mercedes, Disney, Coca Cola, and the Alfred Nobel Foundation.
The Hershey Company, known for its chocolate bars and dozens of other candy products, has refreshed its corporate brand. A key element of the makeover is a new logo developed by Hershey Global Design, led by Senior Director Global Head of Design Ron Burrage, in collaboration with the Cincinnati-based goDutch design studio. New York’s Alexander Design Associates provided the custom typeface. The logo is built on the recognizable Hershey’s logotype but is a modern update that re-interprets the iconic shape of the Kisses product line.
The New York Times video logo suggests that the old gray lady is ready to play in the digital world. The animated logo is accompanied by a new audio logo that riffs on the Mac’s C major boot-up. Credits to design firm Work-Order.