Let’s not pretend for a second that spec contests are good for designers.
Spec contests have worked out pretty well for transatlantic flight and mapping the human genome, but are more or less a poison for emerging designers. Those businesses who source their design work to internet-based spec contests are promoting a cynical race to the bottom and need to cut it out.
But just as the Bubonic Plague produced some neat triptychs and World War I some readable classic novels, there was once a spec contest that produced an icon of great design, and created the curious case of Gary Anderson. But the takeaway isn’t as simple as it may seem.
Last evening, Chevrolet unveiled it’s highly-anticipated new Corvette, and with it a refresh of the iconic Corvette logo.
The 2014 logo, a re-imaging that thematically matches the redesign of the car, is bolder, busier, and more aggressive. There’s exaggerated form and shadowing, a nod to the modern demands of scalability and device readability; it will be as recognizable at 80 miles per hour as it will be at 114 x 114 pixels on your iPhone screen.
From GDUSA Contributor Hornall Anderson
The season is upon us. It’s time to prepare for an avalanche of snowflakes and snowmen, rivers of red and green, and more twinkling lights than you can shake a candy cane at. It’s also time to prepare for the inevitable backlash against all this commercialized holiday cheer. But take heart! Holidays and other special occasions provide brands with a license to put aside their typical constraints and innovate. It’s also an opportunity to drive incredible sales performance. Icons like Coke and Starbucks have been capitalizing on holiday cheer and holiday spending habits for decades, and you can too. Here are some best practices for staying above the holiday fray and showing consumers a new side of your brand.
GDUSA’s 2012 American Graphic Design Awards showcase highlights some of this year’s best package design including these five outstanding examples created for the wine and spirits industries. You can see the full winner’s gallery here.
g saké | TricorBraun
There is ample competition in the saké market and saké bottle design is often avant-garde and cutting edge. TricorBraun’s “g saké” bottle features elegant type and innovative bottle shape, texture and color.