You On Demand is China’s first ever in-home on demand service. With its rollout, millions of Chinese will have direct access to some of Hollywood’s biggest blockbusters in high definition, right in their homes. Red Peak Group took on the unique challenge of communicating this very exciting service but very foreign product concept to a market that’s been cut off from the majority of Hollywood films and in which the predominant method of access to films is black-market, bootleg copies.
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I am a graphic designer but I am also a mom. My two worlds don’t often collide but every once in a while they do. This was the case with a recent identity program I created for changethestakes.org. You can read their complete manifesto but in short the organization is comprised of a growing group of volunteers concerned with the harm high stakes-testing is doing to our children and schools. They “believe high-stakes testing must be replaced by valid forms of student, teacher, and school assessment.”
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After its introduction, Aqua Net grew to be a household name. It was first found on the dressing tables of fine salons and made the leap into retail in the late 1950’s. The brand has long held cult status and its image has been burnished by a bevy of big hair beauties from Donna Mills to Jon Bon Jovi (men count too, right?); represented on screen in such hits as “When Harry Met Sally“ and “MadMen”; and it continues to flourish on YouTube. Around 2002, with the Broadway revival of Hairspray, Aqua Net enjoyed a revival of its own as the brand name once again became top of mind.
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I love newspapers. I read an (unnamed) New York City tabloid for 45 minutes every morning. When I hold a newspaper, I grasp an achievable and enjoyable goal, a process I want to return to every day.
When I see a news site designed like a newspaper, the feeling is much different. I consume a lot of my online news through aggregators, often ending up at a predictable handful of established “old media” sources. Yet I have no desire to click around the twenty sections and sub-blogs of those dailies just to see what the paper is offering today. The navigation lacks joy, lacks flow, those UI elements that make you want to explore further. It isn’t nearly all it could be. It is a dangerous time for establishment news organizations: a time of deep Lock In.
Lock In is a peculiar problem – it sneaks up on industries, it takes them over, it renders them structurally obsolete.
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