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Graphic Design USA Magazine

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signals

Official Art Directors’ Signals

Art Directors Club of New Jersey Fifteenth Annual Show
(Detail of 1977 Call for Entries Advertisement)

Top Row: Flush Left, Flush Right, Justify, Bleed
Bottom Row: Client Loves It – You Hate It!, Client Loves It – You Love It!,
Nobody Likes It!, You Win An Award!

 

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farrah003

November 1977:

New York: Faberge President, Richard Barrie, Cary Grant, a director of the company, and Farrah Fawcett’s husband Lee Majors, join in toasting Farrah’s new association with Faberge for her own line of hair, fragrance and beauty preparations. According to Barrie, Farrah will not just appear in the ads and commercials, but will be very active in product development, packaging, design and advertising.

 

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dayglo

In May of 1973 this ad ran for the “Day-Glo Goes Anywhere Contest” which offered the winner Two Tickets to Anywhere!

Here’s how it worked:

Send Day-Glo your “Ticket to Anywhere” (green ticket bottom right) and “You’ll receive a free Day-Glo Design Kit, complete with color charts, felt tip markers, layout paper, and complete rules . . . Entries may be in any artistic medium, as long as Day-Glo color is part of the design.”

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subwaymapnewThe next installment of our 50th Anniversary “readers choice” survey is now at the printer. (C’mon, you remember: ink, paper, presses.) The first installment listed the great designers. There was controversy, of course, but a consensus built nicely around Milton Glaser, Saul Bass, and Paul Rand. Now the focus turns to great design projects. Here there is less accord, in part because of the “apples and oranges” quality to the question. How do you compare the 1984 Olympic Signage to Massimo Vignelli’s NYC Subway Map to Shepard Fairey’s Obama Hope poster? And did you vote for your personal favorite or the most historically influential? Consistency aside, it should again be fun when the next installment arrives by mail. (C’mon, you remember: postman, stamps, something real in your hands.) You can see all 20 of the Top Design Projects here and  you can see the Top 25 Logos here. We always love to hear from our readers so let us know what you think in the comments section.

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