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The Graphic Design USA Blog

GDUSA Magazine's Official Blog

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January/February 1974:

In one of the wildest, craziest, nuttiest sessions ever thrown at the Club, 10 greats in the field of communications tossed barbs and insults faster and funnier than the best of Don Rickles and Jack E. leonard combined, at honored guest and award-winning designer Herb Lubalin. Lubalin is only the first. For this new art form called the Roast — which is getting to be as rampant and American as the regular Friars Club sinners — the Club will next take on George Lois and Steve Frankfurt. Watch out!

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Pictured left to right: Bernie Zlotnick (Roast Chairman), Jerry Della Femina, Herb Lubalin, Ralph Ginzburg and George Lois
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printsurvey

For the past 50 years, GDUSA has surveyed the creative community about the state of print design. Please fill out this online survey and make your voice heard. The results will be published in the May/June edition of GDUSA’s print magazine + enewsletter. We deeply appreciate your help and please please please include your name, title and company in the response if you’d like to be quoted.

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Here’s a little treat from the archives. This playful illustration by Seymour Chwast ran in a 1970 ad for Strathmore paper.

Little Miss Muffet is eating her curds with whey when along came a spider and sat down beside her but it looks like she didn’t run away. The ad focuses on “Irrational Fears” including arachnophobia but I’m not sure I agree that a fear of spiders is so irrational. The idea behind the campaign was to dispel irrational fears like the cost of the paper and trying “techniques that many designers are afraid to get off their tuffets and try.”

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In 1974 top designers and communicators opened up their studios and company doors. Here is a unique peek at the inner “workings” of George Lois, Herb Lubalin and Art Kane, among other notable contemporaries.

 

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George Lois‘ Office. Lois was named the Most Influential Art Director of the Past 50 Years by GDUSA readers.

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