Remember Joe Torre? Better yet, remember the Yellow Pages?
There is so much to love about this 1976 ad which was part of AT&T’s “Faces” campaign for the Yellow Pages. The ad featured Joe Torre, then a player on the New York Mets, as the owner of his Brooklyn sporting good store. Black and white spreads ads appeared in Time, U.S. News & World Report and Newsweek. The campaign was created by Cunningham & Walsh with creative credits going to art director Jorge Perez-Vinalet and copywriter John Mezzina and photography by Carl Fischer.
In one of the wildest, craziest, nuttiest sessions ever thrown at the Club, 10 greats in the field of communications tossed barbs and insults faster and funnier than the best of Don Rickles and Jack E. leonard combined, at honored guest and award-winning designer Herb Lubalin. Lubalin is only the first. For this new art form called the Roast — which is getting to be as rampant and American as the regular Friars Club sinners — the Club will next take on George Lois and Steve Frankfurt. Watch out!
Pictured left to right: Bernie Zlotnick (Roast Chairman), Jerry Della Femina, Herb Lubalin, Ralph Ginzburg and George Lois
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Here’s a little treat from the archives. This playful illustration by Seymour Chwast ran in a 1970 ad for Strathmore paper.
Little Miss Muffet is eating her curds with whey when along came a spider and sat down beside her but it looks like she didn’t run away. The ad focuses on “Irrational Fears” including arachnophobia but I’m not sure I agree that a fear of spiders is so irrational. The idea behind the campaign was to dispel irrational fears like the cost of the paper and trying “techniques that many designers are afraid to get off their tuffets and try.”