Guest Post by David Moritz
President/Founder, Viceroy Creative
Creative agencies as a group are notorious for not tending their own branding and marketing garden as zealously as they do for their clients. It would be fairly ironic to launch into a dissertation on why these activities are important, as the very agencies I would be speaking to (my own included) will be routinely making that exact same case to their clients and prospective clients! We all know the pitch; we make it almost daily. It’s good, essential even, everyone needs it – then by and large why don’t we do it? Let’s explore a few reasons, refute them, and see if we can convince ourselves to make a sustained internal marketing effort.
My own agency recently went through a successful and intense rebranding, repositioning and marketing effort where for the better part of a year we treated our own internal project in as serious, sustained, and regimented a process as we would a client project.Read More