Demographic, political, cultural and technological changes are conspiracy to make ‘health and wellness’ a rare robust segment of the economy and, accordingly, an area of opportunity for graphic designers. That energy is reflected in the early entries in our new GDUSA Health + Wellness Design Awards™. Projects already submitted touch upon traditional healthcare clients — medical doctors and nurses, hospitals and hospices, pharmaceuticals and insurance, senior and home care — as well as non-traditional and holistic products, services and practices such as fitness and exercise, yoga and meditation, healthy eating and organic foods, natural herbs and curatives. It’s a fascinating look at how advertisers, designers, packagers and marketers are addressing this phenomenon.
Entries remain open through August 15, postmarked.