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Graphic Design USA Magazine

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June 2014

Twelve percent of advertising and marketing executives surveyed by The Creative Group said they will expand their creative teams in the second half of 2014. Nearly three-quarters (73%) said their organizations plan to maintain current staff levels and 12% said they project hiring freezes, down 10 points from six months ago.

TCG_0614_Hiring-Climate

Following are the top five roles executives plan to hire for during the second half of the year:

Account services – 24%
Brand/product management – 21%
Media services – 19%
Social media – 17%
Mobile development – 16%

For more information about these results, visit the TCG Blog.

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Guest Post by Image Source

As the world is getting craftier we look at three key moments in the emergence of Craft as a creative and commercial phenomenon. Consider these three pivotal moments in the emergence of Craft and the Handmade over the last 20 years, a Design moment, a production and retail moment, and a moment that merges sophisticated digital processes with a notion of the handmade.

1. Design: Stefan Sagmeister

During the mid to late 90s New York-based designer Stefan Sagmeister produced a series of works for clients that didn’t just go against the grain of modernist revivalism in design but chewed up the grain and spat it out, regurgitating design formulas as the playfully handcrafted. While designer David Carson unravelled the modern layout, Sagmeister took out his pen-knife and carved his initials in the tree.

Sagmeister’s handcrafted work feels both like a highly personal piece of communication but his Craft also attacks our conventional, common sense ideas of the kinds of materials Advertisers and Marketing people might use for messages. For example his poster for Lou Reed’s album Set the Twilight Reeling draws the the song titles over Reed’s face.

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Stefan Sagmeister, Set the Twilight Reeling, 1996. From Sagmeister, by Peter Hall, Booth-Clibborn Editions, 2001

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For more than 20 years, Pantone has surveyed the designers of New York Fashion Week and beyond to bring you the season’s most important color trends. The Pantone Fashion Color Report previews the most prominent hues for Fall 2014, including the 10 most directional colors which appear here:

Layout 1

Learn more about this year’s fashion report as well as view Pantone’s 2014 home and interior report here.

 

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1947

In a recent enewsletter GDUSA publisher Gordon Kaye suggested that graphic design trends in diverse areas such as print design, logo design and use of color had become too influenced by digital technology and that designers may begin to embrace more traditional and artisanal approaches. He also noted, in part, that “our 51st Anniversary Print Design Survey reveals a sense among designers that the pendulum has swung too far from print communications” and the element of touch and physicality is being lost in the “digital clutter”. We were greatly honored when design legend George Tscherny  found these comments to resonate and added his own simple but profound message:

too many buttons
too many apps
too much twitter

Mr. Tscherny included his design for the AIGA Centennial in which AIGA invited 100 designers to pick a year from the last century to illustrate. George Tscherny picked 1947 and selected to illustrate the barcode which was developed in 1947/1948 and patented in the early 1950s. The design evokes his plea to “humanize technology,” which Mr. Tscherny explains is not a plea for robots but “rather of thoughts recollected in tranquility* amid all the digital clutter.” We couldn’t agree more!

* “Poetry is the spontaneous overflow of powerful feelings: it takes its origin from emotion recollected in tranquility.” -William Wordsworth, Lyrical Ballads

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