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International Paper


Graphic Design USA Magazine

March 2014


We’ve all had moments of frustration at work – some leading to hastily crafted emails or thoughtless tweets. The Creative Group has some online etiquette tips that can save you, your product or company from disaster.

As the creative staffing agency notes, one flip comment in today’s digital world can go viral, quickly damaging a career and more. Before you hit send or share, consider these five online etiquette rules:

1.   Don’t vent.
While frustration, stress and anger are natural emotions, your first priority should be to remain professional. Nothing you share online or in an email should be considered private.

2.   Be considerate.
Never say anything rude or inappropriate about your company, colleagues, clients or other business contacts – even the competition. You never know who might see it or who you may need assistance from in the future.

3.   Pause before hitting send.
If an incident or conversation leaves you heated, stop and take a breath to gain perspective on how to respond. If you do compose an email or post while emotions are fresh, clear your head before you send or share.

4.   Pick up the phone.
In certain situations, it may be better to pick up the phone or meet face to face than shoot off an email or IM to resolve a sticky situation.

5.   Acknowledge your mistake.
The best way to recover from a mistake, digital or otherwise, is to own up to it and make amends if you’ve offended someone.

For more tips, visit the TCG Blog
You might also like to read:Your Business Etiquette Questions Answered

The Creative Group specializes in placing a range of highly skilled interactive, design and marketing professionals with a variety of firms. For more information, please visit

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There are three responses to a piece of design —
yes, no, and WOW!
WOW is the one to aim for.
– Milton Glaser, named the Most Influential Graphic Designer of the Past 50 Years

The details are not the details.
They make the design.
— Charles Eames

If you can design one thing,
you can design everything.
— Massimo Vignelli, named one of the Most Influential Designers of the Past 50 Years

Design can be art.
Design can be aesthetics.
Design is so simple,
that’s why it is so complicated.
— Paul Rand


Practice safe design: Use a concept.
Petrula Vrontikis

What works good is better that what looks good,
because what works good lasts.
— Ray Eames

Simplicity is not the goal. It is the by-product
of a good idea and modest expectations.
—Paul Rand

When you make something
no one hates, no one loves it.
— Tibor Kalman

They always say time changes things,
but you actually have to change them yourself.
— Andy Warhol


Failure is built into creativity… the creative act involves this element of ‘newness’ and ‘experimentalism,’ then one must expect and accept the possibility of failure.
— Saul Bass  

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The era of objectifying women and judging beauty based on one idealized standard ended a generation or two ago, at least in the public realm and polite society. But consumer advertising people are often the last to know, which may explain why many of them are taking a victory lap — some 20 years late — because of recent ad campaigns such as Dove “Real Beauty” and its progeny.


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“What works good is better that what looks good, because what works good lasts. -Ray Eames


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