Guest Blog Post by Jenn David Connolly
Founder & Creative Director of Jenn David Design
Believe it or not, many of the packaged food products in the retail marketplace don’t conform to the FDA Food Labeling Guide requirements. It’s not surprising, seeing as the guide is lengthy, confusing and complex. The FDA can’t check every package to ensure compliance, however if an error is discovered, it does need to be fixed. The requirements are vast and detailed, down to specific type sizes, name of product, placement of information and much more.
With over a decade of experience in food packaging design, we reference the FDA Food Labeling Guide often and have condensed the basic requirements into this easy, simplified reference checklist. You can read it in full here.
Jenn David Connolly was named a Person to Watch by GDUSA magazine. Jenn David Design works with growing gourmet food and specialty products companies nationwide to help take brands to the next level, working in packaging, websites, collateral, and more—for seamless branding and maximum impact across all channels.
October 1970: A group of five marines assigned to the Combat Information Bureau decided that they would simulate an advertising series being run by Strathmore in the U.S (pictured below). They got together outside their shack and posed with a Strathmore sketch pad to show that not only pros and students use it in the U.S., but at the fighting front, it has its use too.
The unit (left to right): Lieutenant/Corporal Gary W. Moss, Minneapolis, Minnesota; Corporal Scott M. Greening, St. Peter, Minnesota; First Lieutenant Benjamin F. Long, Statesville, North Carolina; Lieutenant/Corporal David R. Anderson, Culbertson, Nebraska; Lieutenant/Corporal Robert L. Williams, Conshohocken, Pennsylvania
A Series of Strathmore Ads Inspired the Marines to Pose for Their Own Photo
Despite its forward-thinking reputation, advertising agencies are surprisingly unprogressive when it comes to gender diversity: only 3% of creative directors are women.
The 3% Conference, founded by advertising executive Kat Gordon, builds the business case for more female creative leadership in advertising. Launched in September of 2012, the conference has since exploded into a movement that promotes a “sense of community” through multi-city road shows, an involved online community, a student scholarship fund, creative awards and a business blog. It brings together some of the best minds in advertising, gender research and human resources for a long-overdue conversation about why advertising remains a boy’s club in a woman’s world.